CAI PARTICIPATES IN “EXTREME MAKEOVER — THE SALES FORCE EDITION — Costa Mesa, CA (August, 2004). Here in “THE O.C., they say every ten years you should have a little “nip & tuck. In celebration of a decade in business, Cold As Ice has had an extreme make-over performed on it’s sales force. Dull and road weary, the sales force required some much needed attention and updating. Fresh faces to the roster for the fall season are:
Cindy U’ren — Northwest,
Mike Tennant — Midwest
Debbie Howard — So Cal
Jessika Werchick — Rockies
Pam Iorio — Mid-Atlantic States
Continuing on the sales force are, Jeff Teplitz in the North East, and Andy Gillet in the Southeast.
To support the re-vamped sales force, marketing activities will be focusing on the retailer’s floor employees, and an on-line rewards program for past and current consumers through the web site, coldasice.com.
The Cold As Ice infrastructure has also had a “facelift with the implants of Tina Post & Hether Gibby. Tina joins the customer service team and will be responsible for domestic servicing. Topping off the make-over is our glossy promotion for Hether Gibby. After serving as our liaison with reps & retailers, Hether has been promoted, (lifted) to Product Development. The new line, debuting on the road in late October, has already taken on a new sleek shape. Cold As Ice is now well prepped and primped for the coming decade.