COSTA MESA, CALIF. — Take a sensuous smooth ride, filled with flavorful glitter & luscious scents. These products are for the glam rider on the go. Rule your ride with fluid style and a sunny attitude. Cold As Ice offers glitter, shimmer and color; all with sunscreen for added protection against the elements. “We’re born and raised in Southern California and know what damage the sun can cause. That’s why we think young girls should get started early with sun care precautions. Now we’ve had the opportunity to make it a fun brand extension”, says Darcy Lee, CEO and head designer for Cold As Ice, Inc., a southern California based women’s and girl’s snowboard apparel company. The new line consists of five, 5, items, packaged in two different ways. Lee is focused on the purpose of the brand extension to their line, “We wanted to keep the selection simple to begin with. Our message is clear! Your skin and lips need constant protection while on the mountain. To this point, our packaging is slim and designed to fit in any stash pocket or purse”. Just like their apparel line, the cosmetics are geared to a wide variety of ages. The ICE CUBES vanilla & peppermint scented lip- gloss filled rings have been grabbed by 10-year olds and coveted by 30-something’s. They soothe and shine your smoocher and mean never having to dig in a pocket or purse to make lips luscious and kissable. The ICE CREAM roll-on shimmer sunscreen, with an SPF 20, might be a younger look, while it’s partner, the ICE CREAM roll-on SPF 30, keeps the older girls on the sun care program. The SPF 20 shimmer can be used to highlight your best features. Use it on lips, cheeks, under your brow. It’s the perfect product to help you “glow from the outside in”! The ICE CREAM roll-on SPF 30 is sun protection for all the ways you play. Lips get extra attention with their ICE KISSES Sunscreen lip balms with aromatherapy. For those with a sweet tooth, these potions offer uparomas of White Chocolate and Peppermint Patty, all with a healthy dose of sunscreen. Without a doubt, they smell good enough to eat! Cold As Ice rounds out their offering with two glitter duotone compact lip glosses in two shapes and flavors: the snowflake shape is ice blue & silver, sporting a flavor of peppermint and the heart shape is a two-tone pink with the sweet flavor of vanilla. You will find the Cold As Ice Luscious Lips & Sunny Attitudes cosmetic line in specialty stores this fall for back to school. Re-fills will be in perfect timing for Holiday gifts & stocking stuffers. Look for the ICE BOX: an assortment of all the products and flavors, or choose the BAG-OF-ICE, a silver mesh zippered bag containing a gloss compact and roll-on, along with a COLD AS ICE sticker. For further info, please contact Darcy Lee, darcy@coldasice.com or 949.642.6790