Costa Mesa, CA — Cold As Ice, Inc. has taken over the future operations for Twist, Swag and Prom, from Generator Distribution, Co. Ltd. “Combining these brands into one entity will allow each to flourish in a challenging market climate,” stated Darcy Lee Post, CEO & Designer for Cold As Ice, Inc.

Both Cold As Ice and Generator are excited about this transition and the consolidation of strengths that this transaction will generate. One entity producing multiple brands will undoubtedly produce an even stronger industry leader.

Generator’s founder, Andrew Friesen, stated, “Cold As Ice’s economy of scale, combined with Darcy’s dedication and expertise in the snowboard industry will allow all the brands to be aggressively marketed, while continuing to deliver incredible consumer value and ensure timely delivery of goods — the timing for this transition couldn’t be better.”

Due to the similarities in philosophies and geographic locales, operations for both companies will be integrated seamlessly in Costa Mesa, headquarters of Cold As Ice, Inc. Production and deliveries are on track and on time for winter 2002/2003. Generator’s previous suppliers will continue producing the same quality product that these brands are known for.

“I’m very excited about the opportunity to go forward with healthy brand images that have deep roots in the snowboard industry,” Darcy stated after the terms of the deal were agreed upon.

Cold As Ice, Inc. established in 1993, has made its mark with innovative product and a modern approach to snow apparel. Although often asked to delve into the men’s side of the market, Darcy was reluctant. “Now we have a strategic plan for growing within the men’s market segment while not detracting from our womenís focused product.”

Currently, the Cold As Ice design team is underway with product development for Winter 2003/04. “Our aim is to keep building on all the strengths of the products as they are known in the marketplace and provide continued strength of design, quality of production, amazing customer service and all the marketing support that these brands deserve,” stated Darcy.

For further information, please contact Darcy Lee Post at Cold As Ice, Inc. 949.642.6790 or darcy@coldasice.com