LOS ANGELES, CA — CJ Olivares has been named Senior Vice President and Assistant General Manager for 24/7 action sports network FUEL, where he will assume a greater role in the day-to-day management of the year-old channel. Olivares, who had previously been Vice President, Programming and Marketing, continues to report to David Sternberg, Executive Vice President of Emerging Networks for Fox Cable Networks and General Manager of FUEL.
“CJ has been the guiding creative force behind FUEL’s programming and positioning since the idea of the network was first conceived, said Sternberg. “I am happy that in his new role, he will be helping me to convey his vision and passion for the network to our distributors, advertisers and other key external business constituencies.
Olivares’ new responsibilities will include working closely with Fox Networks Group’s affiliate and advertising sales groups to accelerate FUEL’s revenue growth, identifying new sources of income such as broadband and wireless content distribution, and liaising with the Fox International Entertainment Channels Group to develop localized versions of FUEL in major territories around the world. Last March, FUEL launched in Australia, and further channel introductions are planned for Italy and Latin America later this year.
As FUEL’s programming chief, Olivares will continue to oversee all original program development, acquisition, production, scheduling and promotion for the domestic channel, which he helped to launch in July 2003 and now reaches over 11 million cable and satellite households. He also remains responsible for maintaining the FUEL brand image, recently honored with 17 awards at the PROMAX/Broadcast Design Awards, and retains supervision of the channel’s consumer marketing and media relations efforts.
Before joining FUEL in December 2002, Olivares served as CEO of the Broadband Interactive Group (BIG), the production company responsible for “Bluetorch, and also advised London-based Extreme Group Ltd. on its strategy for the action sports genre. He served as director of program development and acquisition for Fox Sports Net in 1997, where he developed the current action sports franchise “Rush Hour programming block before leaving to join BIG in 1999.
A lifetime surfer, Olivares lives with his wife and three daughters in Los Angeles.