June 20, 2001 – Carlsbad, California – Generator Distribution Co. Ltd., announced today the appointment of Chuck Elliott as Specialty Account / Marketing Manager. Chuck’s duties are described as “Brand Management” and will include involvement in all aspects of Sales and Marketing. Chuck joins Generator from Atlas Distribution, distributors of Planet Earth® apparel and Adio® Shoes where he served as west coast and national specialty account manager for the past four years.
Andrew Friesen, President of Generator, Said, “Chuck will bring the Generator brands (Swag®, Prom®, Twist®) the brand management strategies and specialty account focus required for a dedicated snowboard apparel company. The Generator brands have enormous potential and I am very pleased to have Chuck be a part of our renewed focus”. Roger Sgarbossa, Generator Senior Vice President, said, “We are looking forward to having Chuck’s ten years of snowboard industry experience and over 15 years of avid participation in our sport bring a new perspective to the company”.
Generator Distribution Company Ltd., founded in 1988, is a designer and marketer of highly technical snowboard apparel, streetwear and accessories. “Swag®” was launched as one of the industries first technical snowboard specific apparel and accessory brands. In 1993 Generator introduced “Prom®” as a women’s specific snowboard apparel and streetwear brand. Generator acquired the “Twist®” brand in 1998 and has been marketing it as the progressive alternative to entry-level snowboard apparel brands. For more information call 800-900-SWAG.