PORTLAND, Ore., October 9, 2002 – Chorus, manufacturer of progressive,innovative snowboards specifically for women and the first snowboard companyfounded by five professional, world-class female snowboarders, has launchedits 2002-03 web site at www.chorussnowboards.com.
The site features the entire team and highlights the newly attained statusof the founding pros, Cara-Beth Burnside, Leslee Olson, Roberta Rodger andTomo Yamakoshi, as part owners of the company. Also on the site is a wealthof information on the three snowboard lines (cap, sidewall, and girls’),including testimonial from the team on their favorite boards.
In keeping with the tradition of open access to the Chorus team, this year’ssite will feature a photo gallery with many photos from the riders’ personalarchives. Site visitors will also find e-mail addresses to correspond withthe team directly and a news section to follow new developments with theteam and company.
“Our first season was so successful, in large part due to the influx ofsupport we received, primarily through our web site,” said Georell Bracelin,Chorus Snowboards’ brand manger. “Already this season there has been agroundswell of web traffic, so we’re glad to get the new site up and launchinto another great year.”
Wordhouse Creative, a full-service advertising and marketing agency locatedin Bend, Oregon again designed the site. With a portfolio that includesweb, print, identity, and television, Wordhouse Creative helps their clientsreach their goals through original, well-designed advertising and marketingprograms.
Chorus is the first-ever snowboard company founded by professional,world-class female snowboarders. In October 2000, Chorus beganmanufacturing progressive, innovative product for women only. Chorussnowboards are built with women in mind, offering customized flex and shapewith a strong focus on freestyle performance. Although each rider workswith artists to design a graphic to suit her personality, Chorus boards arenot signature models. The team works closely together to test, ride andcollaborate on design of the entire line. Chorus offers cap constructionsnowboards in five lengths from 142cm-157cm with a suggested retail price of$385 and sidewall boards in lengths of 145cm, 150cm and 155cm with a retailprice of $435. The company also offers a girls’ collection, featuringboards in lengths of 118cm and 128cm, retailing at $199. Chorus snowboardsand apparel are sold at select specialty snowboarding stores worldwide. Formore information visit www.chorussnowboards.com. # # #