Seattle, Washington (January 24, 2002) ¿ CAPiTA, a grassroots, independent snowboarding company, is pleased to announce the addition of 3 new East Coast reps.

Michael King has stormed New England the last few years representing Osiris shoes and boots, and will now be the point man for CAPiTA’s New England invasion. His hard work and grass roots approach will bring a much needed freshness to the North East snowboard scene. In his spare time, Mike has worked at Lahouts skate and snow in New Hampshire.

Carrying the CAPiTA flag for the South Atlantic region is JJ Catlett. JJ, who until recently was the Sims rep for the South Atlantic, represents Clive Bags and Faction Denim in addition to CAPiTA. His multi-layered experience, from sponsored Morrow rider and sales associate at Edge of the World, to a top sales rep for Clive, will allow him to build a solid foundation for CAPiTA in the South East.

Our friends in Quebec can now count on Dave Milette and his Rn’D Agency to provide the service and support that has made CAPiTA what is today. Dave and his partner Richard Lapierre have been involved in the Quebec snow scene for over 16 years. Their ties to the community, along with their underground approach will help spread the CAPiTA love to our brothers and sisters in the North. In addition to CAPiTA, Rn’D represents Technine Bindings, Spy Optical and Arson clothing among others.

“These guys represent what CAPiTA is all about. Hard work and a grassroots, guerilla-style approach to marketing, be it global or regional. We’re super pumped to have such great reps working for CAPiTA.” said Sales Manager and resident bass player Jason K. Locking.

Contact Jason K. Locking @ jLO@CAPiTAsnowboarding for any questions.

For more information visit the company’s website. http://www.CAPiTAsnowboarding.com is a collective of individuals offering grassroots non-corporate coverage ¿ a democratic media outlet for the creation of radical, accurate, and passionate tellings of truth.