Burlington, VT – It’s coming. It may still be hot as hell in most places, but it’s definitely coming. The new snowboarding season will start soon, and every year, Burton reinvents its website and unveils new catalogs to get riders ready for another new season.
2003 BURTON.COM IS LIVE AND LOADED WITH GEAR INFO, TECH, VIDEO, TEAM HIGHLIGHTS AND NEWS
This season, burton.com is stocked with hundreds of videos, soundbytes of the team talking about the products they ride, in-depth info on every single product Burton makes, details to satisfy any tech head, an online board museum and lots of news stories. And that’s just the beginning. Other features include:
Every 2003 product in every colorway — check out the entire Burton line before heading to your local shop.
Product tech — you’re all about the tech. Get your fill of carbon fiber info, mm ratings and board specs at burton.com.
Team — Watch, listen and read about the riders here. Bios on the Global, Development and Rookie Teams. Tons of videos, gear lockers, photos and soundbytes.
Community — a new section on burton.com, community is just that — a place for riders to hang online, share snow stories and send in photos.
Keywords — enter a misty key word from a Burton ad or the Guidebook and get the inside story.
News — this is your source for what’s going on in the snowboarding world — updated relentlessly with stories about the team, contests and product news.
Contests — everybody likes to win stuff.
BURT the customized board finder — Want to find the best board for you? BURT’s got you covered.
Dealer locator — after you’ve fully checked out all the new gear on burton.com, get yourself to a dealer near you to see our product first hand.
Even if you still have beach on the brain, burton.com will have you craving the first frost. And the website evolves throughout the season, with new content, videos, photos and news updated regularly. So come back often.
2003 BURTON GUIDEBOOKS HIT SHOPS AND MAILBOXES AROUND THE WORLD
The Burton catalogs are constantly evolving from one season to the next. With more and more people gravitating to the web for information, Burton and their design team at Jager Di Paolo Kemp turned their approach to the 2003 catalogs upside-down.
What they came up with was a lean, zine-inspired guidebook with a raw, intimate feel. The 2003 Burton Guidebooks are shorter and smaller with a heavy focus on the team. They function as a navigation piece, for the Burton line guiding riders through the various product categories and gear. You won’t find everything Burton makes in every colorway — that lives on burton.com. And you won’t see models posing in snowboarding gear. What you’ll get are off-beat shots of Burton’s Global Team riders using the goods, telling it like it is and riding.
The Guidebooks feature all 2003 Burton boards, flagship products and basic tech information giving riders a solid base of information on the Burton line. The 2003 Burton Guidebooks give riders a taste of what’s out there, driving them to burton.com for more.
The Burton Global Team is fully backing this new take on the catalog. “I am into portraying snowboarding for what it is, and us riders for who we are. I am willing to try any kind of rad new design concept, as long as it reflects us and our lives,” says Burton Global Team rider Victoria Jealouse.
Head to the Rider Service section on burton.com and request your free copies of the 2003 Burton Guidebooks. Get ready for snow. It’s coming.
Burton Snowboards, the world’s first snowboard factory, is the only pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding equipment on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton’s passion is snowboarding – evident by their overriding mission to open snowboarding at every mountain resort.
Why aren’t you riding? Celebrating 25 years in 20002, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Don’t make excuses. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world. There is snow somewhere.
Consumers can learn more about Burton Snowboards by calling Burton Rider Service: (800) 881-3138.