Burton Signs Fuse To Global Team

Burlington, VT – It shouldn’t be surprising that a country with Mt. Fuji as a national symbol produces a world-class snowboarder. But not until Tadashi Fuse has a Japanese snowboarder made such an incredible impact in North America, as well as around the globe. Known for his fluid, explosive riding, expert ability and his soft-spoken, modest demeanor, Tadashi Fuse’s already legendary reputation in snowboarding is easily compared to the likes of the New York Yankees’ Hideki Matsui and the Seattle Mariners’ Suzuki Ichiro.

Since 1999, Tadashi has traveled to Whistler, British Columbia for the winter months and has recently permanently relocated. In the few years he’s spent in North America, he’s become one of the world’s top riders and filmed major video parts for Mack Dawg’s Shakedown, the Wildcat’s films, and White Out Films’ Positron. His revered snowboarding style is matched by his personal character. Whether he’s snowboarding, sledding, hanging out with his wife and friends, or dreaming of building a skateboard park for his home town in Japan, Tadashi Fuse leaves a positive mark on everything he does.

Joining the Burton Global Team is just one more confirmation of Tadashi’s success and will enable him to achieve his goals, gain more exposure and ride with some of the world’s top snowboarders. “I’m so glad to be a part of the Burton Global Team and ride with all the new guys,” says Tadashi. “And, I’m excited to introduce the Whistler backcountry, sledding, shooting and my snowboard lifestyle to the Japanese masses. Snowboarding and skateboarding are not major sports in Japan. Most people are interested in baseball or soccer. I hope that snowboarding gets more TV time in Japan, so people realize snowboarding is a career option and a definitive lifestyle.”

“I’m very happy that Tadashi selected Burton as a company to ride for,” says founder and owner of Burton Snowboards, Jake Burton. “His off-snow mellowness combined with his on-snow talent and level of performance is respected by all. Japan is such an important market for Burton and for our sport. Finally, we have the opportunity to give back to the Japanese scene by supporting their best freerider and giving him the chance to show the world how far Japanese riders have come.”

“I can’t wait to ride with Tadashi! I’ve heard and seen so much about him and am proud to have him on Burton’s Global Team,” says Burton pro Shaun White.

“Tadashi Fuse is the strongest Japanese rider I’ve ever seen. I used to think it was Rio, but Tadashi is much more versatile and stylish. He stomps everything he attempts left, right and center,” says TransWorld SNOWboarding’s Senior Photographer, Dano Pendygrasse.