Intrawest Retail Group today announced that their entire winter rental equipment contract will be awarded to Salomon North America and Burton Corporation. Salomon has been awarded all alpine skis, boots, and bindings, as well as 50% of the hi-performance fleet, while Burton has been awarded all adult and junior snowboards, boots, and bindings. The contracts include all ten Intrawest Mountain Resorts through 2003.
“Salomon continues to be an outstanding partner of ours,” said Sandy Black, vice president, retail operations. “This decision certainly further solidifies our position that Salomon is a like-thinking company with whom we want to continue to develop a partnership.”
Intrawest has had a strong relationship with Salomon for many years. For Salomon North America, the contract allows them to showcase their product to the six million plus skier visits Intrawest receives.
“Salomon and Intrawest share a common vision of what a resort experience and product innovation should be, and an equal passion for exceeding the expectations of all who come in contact with our companies and products,” said Chris Licata, Vice President and Director of Sales, Salomon North America.
Starting next season, Intrawest will offer the Burton brand to guests through 127 of their 220 retail and rental shops located at their village-centered destination resorts across North America. “Like Salomon, Burton is a great fit with Intrawest, continued Black. “The Burton brand carries a very high level of credibility and in combination with the Intrawest brand, we expect to have a strong impact on the snowboard category.”
“We are very excited about expanding our LTR Program to all Intrawest Winter Resort Properties next season,” said Tom McGann, President Burton Corporation. “Intrawest is committed to providing the highest level of service to riders from experts to those learning. The new agreement will allow for full integration of Burton’s High Performance Centers, Learn To Ride Program and Method Centers, and Rental operations, with a distinctive technical product perspective and instruction methodology. Snowboard instructors from Intrawest Resorts participated in the initial development of the LTR (Learn to Ride) concept, so it is especially rewarding to see the progress this program has realized thus far.”
In total, the entire Intrawest contract represents over 100,000 units of product.
Intrawest is the leading developer and operator of village-centered resorts across North America. The company owns ten mountain resorts, including Whistler/Blackcomb, North America’s most popular mountain resort. Intrawest is also developing resort villages at five other locations and has a premier vacation ownership business, Club Intrawest. The company also owns Sandestin Golf and Beach Resort in northwest Florida, has a 45% interest in Alpine Helicopters Ltd., owner of the largest heli-skiing operation in the world, and has a significant investment in Compagnie des Alpes, the largest ski company in the world in terms of skier visits. Intrawest Corporation’s shares are listed on the New York (IDR) and Toronto (ITW) stock exchanges. The company is headquartered in Vancouver, British Columbia and is located online at www.intrawest.com .