Burton Creates eTeam

With the upcoming release of the new and improved burton.com, Burton Snowboards continues its dedication to the ‘eTeam’, an online community for snowboarders by snowboarders. With over 9,000 current members, and new people climbing on the lift and the Internet every day, burton.com is quickly becoming the definitive place on the web to share your snowboarding perspective.

The goal of the community is simple: to get a group of people together that live to ride, want to tell stories, and have an opinion they want to share.

Riders can register to become a member of the Burton eTeam free of charge. A personal profile is created for each user when they register and fill out the registration survey. Once registered, members will have a login and password that gives them access to features such as message boards, the eTeam gallery, chat rooms, the team journal, event calendars and “BURT”, a system designed to help riders choose the equipment best suited to their personal profile.

BURT is a new feature this season, it shows up in various places throughout the site allowing the user to enter personal statistics to find out what equipment will work best form them. eTeam members have an added bonus when using the program. BURT draws information out of the member’s personal profile and gear locker for a perfectly tailored response.

On top of that, members have the ability to contribute to eTeam image galleries as well as set up their own personal gear locker which will help in determining each riderís personal profile. The gear lockers are a place for eTeam members to enter the equipment they currently own. The gear lockers are useful in a number of ways, they help the rider figure out what to ride based on conditions at their local resort and let members know what equipment other eTeam members are using. Look for the eTeam to become deeply integrated into the daily happenings of Burton Snowboards this upcoming season. eTeam members can look forward to formally contributing to the feedback process that continues to motivate and drive the sport. This year’s plans include product testing sessions, online interviews, online surveys, as well as a more personalized online experience for the user, closely integrating information such as weather and resort info with each rider’s personal profile.