Burton Snowboards and Sims Snowboards announced today the cross licensing of Burton’s 3D and Sims Link snowboard binding patent rights.
Burton, who since 1992 has held patents on 3D binding technology, has worked to protect its technical innovations while at the same time enabling companies to provide consumers with legitimately compatible bindings. Sims joins a growing list of 3D licensees, including Drake, Flux, Pryde Limited/Flow, Snowjam, Technine and Casi.
The agreement also involves the licensing to Burton of Sims’ patents covering an adjustable toe ramp employed in Sims’ Link binding. Under that license, Burton will continue to provide bindings encompassing Burton’s own proprietary adjustable toe ramp technology.
According to Scott Barrett, Burton’s general counsel, “Sims and Burton both met with one another on this matter at the Snowsport Industries of America (SIA) tradeshow last March and worked cooperatively over the intervening months to arrive at a win-win arrangement” Barrett explains. It’s a great example of how we prefer to see business done, and ultimately our consumers are the big winners.”
Travis Wood, Sims Vice President of Marketing added, “The cross-licensing agreement is an example of how Burton and Sims can continue to test and improve snowboarding products, with the end result benefiting snowboarders. Further, we look forward to working with other snowboard companies regarding our licensing, thereby opening all doors for unlimited innovation in the marketplace.”
To provide the best gear possible, companies like Burton and Sims allocate an immense amount of time and resources on product development. To help prevent others from stealing the technology and getting a free ride on others’ hard work, these patents are filed with the expectation that the rights will be respected by the industry. The entering of this agreement demonstrates a commitment from both Burton and Sims to respect the patent rights of others.