Tustin, CA — BroForm has recently opened a second office in Tahoe City, California staffed by a fresh crew of chargers. The Tahoe City office will be handling sales & marketing initiatives, and is being head up by BroForm co-founder and VP of Sales Adam Hostetter. In addition to current owner/operators Brett Foley, formerly from Boeri USA and Eric Tietje, also a partner at Winterstick Snowboards, new partners include: Dan Yada; formerly a Sales Director at Ask Jeeves, John Shelly; former World Cup snowboard racer/New Zealand National Champion, and Kyle Parsons, formerly from Waterville Valley and Loon Mountain where he worked in the marketing departments. General operations and customer service will continue to be run out of Tustin, CA HQ.

BroForm is the industry leading provider of intra-industry purchase program automation, allowing outdoor actions sports brands to dramatically improve the efficiency and effectiveness of their promotional, dealer employee, and pro-purchase programs, while simultaneously addressing the abuse that affects their retailers.

For individuals with qualified industry affiliations, BroForm.com represents the no hassle, one-stop hookup for their lifestyle gear at pro pricing. BroForm services over 20,000 industry members, and currently represents over 200 brands.

For more information and to register for a buyer account, skate to http://www.broform.com/register or give the boys a call at 877-727-6367.