BELLEVUE, Wash (Dec. 20, 2002) — Chief negotiators for Helly Hansen and snowboarders Alessandro Benussi and Brandon Ruff have reached separate agreements that will put the two superstars into Helly Hansen apparel now through 2004.
Benussi is one of the few European snowboarders to reach mega-stardom on his home turf and in North America. The big air and half-pipe virtuoso out of Livigno, Italy, is known as “The Tiger” for his intense yet stylish riding persona. Benussi is a popular cover model in Europe’s leading snowboarding publications. He rides for Santa Cruz and Oakley Eyewear in addition to Helly Hansen.
Ruff, a Salt Lake City resident who frequents Brighton and The Canyons ski areas in Utah, is recognized as one of the world’s best and most consistent all-mountain snowboarders. He’s equally proficient carving big-mountain lines, jibbing and riding freestyle. Ruff’s skills were captured this season in Standard Film’s “Notice to Appear” and he’s currently planning spots in future Standard and Absinthe productions.
Benussi and Ruff are amongst greatness on a Helly Hansen team that controls competitions and media mindshare on both sides of the Atlantic, including Leslee Olson, Shin Campos, Roger Hjelmstadstuen, David Melancon, Mitch Tolderer, Eric Themel, David Pujol, Melanie Leando and Daryl Trinidad.
For more information on the team and Helly’s winter 2002-03 apparel, visit www.hellyhansen.com.