Portland, Ore., October 10, 2002- Bonfire Snowboarding, Inc., the leader in premium technical snowboard softgoods, has launched a new global web site just in time for the new snow season. http://www.bonfiresnowboarding.com

Bonfire’s new website is a user-friendly introduction to the 2002/2003 line. The site will provide customers with detailed information about Bonfire products, retailers and Riders.

Easy navigation on the site allows visitors to quickly find the perfect apparel match. Look up your nearest Bonfire retailer on the dealer locator, or Find information and interviews with your favorite Bonfire Pro-riders.

“Our main objective for the new site was to showcase the brand and allow customers to familiarize themselves with our new offer,” says Marketing Director, Ben Pruess. “We’re excited about the design and feel. It’s a natural, virtual extension of Bonfire.”

About Bonfire Snowboarding Inc.

Bonfire is built with a commitment to provide riders with innovative and unique products to unlock their potential and enjoy riding more. Bonfire Snowboarding Inc. is a division of adidas/Salomon. Established 13 years ago, the company joined forces with Salomon in 1995 and is now located in Portland, Oregon. The Worldwide headquarters are at 525 SE 11th Ave., Portland, Oregon 97214. World Wide Web site: http://www.bonfiresnowboarding.com