Norwood MA., October 15, 2002: For the 2002/2003 season Boeri has stepped it up and included progressive athletes in our internationally acclaimed ad campaign. You might have seen Bobo in last years ads, but he is out of commission this season…he threw one too many punches.

Instead, this years campaign highlights America’s most successful half-pipe competitor in history, Olympian, Tricia Byrnes. Along with Byrnes, look for newly signed rider, New Hampshire native, Ryan Paris.

Boeri Sport USA is proud to announce the addition of Ryan Paris to the 02/03 team. Paris, a 17 year old sensation, is coming into this season with guns blazing after a 1st place in the Big Air at the Vans Triple Crown at Sierra at Tahoe and a 3rd in Slopestyle at the U.S. Open at Stratton, VT in 2002.

“Boeri is psyched about the addition of Ryan to the Boeri family” said marketing manager Amy Moriarty. “Ryan is the type of up and coming rider we want representing our brand because of his ability, enthusiasm, and style. We plan to utilize Ryan’s insight while we develop our latest designs to create models that specifically meet the needs of riders like him.” Paris is an example of Boeri’s dedication to the snowboard culture through the promotion and endorsement of leading athletes in the sport.

Boeri’s Internationally acclaimed ad campaign has won numerous awards in the last 3 years:

2000

Luzer’s Archive: consumer print sports

Communication Arts Advertising Annual: consumer print campaign

Hatch: merit consumer magazine

2000 Graphis Advertising Annual

2001

One Show: Merit Consumer Magazine

Hatch: Silver Consumer Magazine Campaign

Luzer’s Archive: Consumer print Sports

Communication Arts Advertising Annual: print

2001 Graphis Advertising Annual

2002

Cannes International Advertising Festival: Silver in press category

MPA Kelly Award: One of 25 finalists

Hatch: Four bronze Consumer Magazine Single page and Campaign

Communication Arts Advertising Annual: Consumer print newspaper

Luzer’s Archive: Consumer print sports

Boeri Sport USA is a division of MPH Associates Inc., the sole distributor of Boeri Helmets. Manufactured just outside of Milan, Italy, the Boeri Brand is known for producing protective head gear for more than 37 years, and is dedicated to quality and innovation. Visit us on the web at www.boeriusa.com, and look for Boeri Helmets in specialty shops nation wide.