August 21,South Lake Tahoe, CA— Zoo York and Bluebird Wax have completed their Signature rooms atTHE BLOCK. The two new rooms are adding style and utility never before seen in a hotel.

The Zoo York room includes wall to wall bathroom tiling, a PS2,CD/DVD player, chrome room furniture, a 35 in. television connected to a 200 watt home theatre sysem and a life-like photo of TimesSquare as wall art on the entire West wall. Also, included is a feaux stainless steel exterior door with raised “Zoo York lettering.

BlueBird Wax has also completed the “Bluebird Wax Room at the THE BLOCK. The room has waxing stations for two snowboarders simultaneously, and is equipped with all the tools and supplies needed to fully wax, tune and repair all types of snowboards. The room also includes a surround sound music system and a dvd/television player that will play an instructional video on proper waxing, tuning and reparing techniques for even the most advanced boarders. The room is not a sleeping room at the hotel; it is intended for board waxing only. Guestsof THE BLOCK will be able to use The Bluebird Wax Room free of charge beginning Thanksgiving Weekend 2004.

“The rooms by Zoo York and Bluebird create yet another, one of a kind memorable experience for our customers, says Liko S. Smith,managing partner of THE BLOCK. “There’s nothing better than marrying style and utility at a hotel, they’re normally incompatible, unless you’re staying at THE BLOCK he adds.

Other Signature Rooms have been created by Jones Soda Co., Spy Optic, Transworld snowboarding Magazine, DVS SHOE CO., Roxy Clothing, Flow USA, Section Outerwear, Vivid Video and MFM.

The BLOCK is the “World’s First Snowboarder Hotel founded byProfessional Snowboarder, Marc Frank Montoya and Las Vegas hotelier Liko S. Smith. The hotel has 50 rooms, covered parking, room balconies with exterior music, a rooftop hot tub and three barbecue decks. Arriving guests receive a complimentary CLIF BAR, “Whoop Ass energy drink, RightGuard and Campbell’s “Soup at Hand w/ gift bag. Movies,Games, Wi/fi cards, popcorn and a “Prisoner Breakfastare also free services of the hotel. Standard room amenities include wireless access, cordless phones, CD players,Playstation2 Game Consoles and DVD players/ Balcony rooms will be equipped with Lovesac furniture when remodeled in December. More information can be seen at www.blockattahoe.com .

THE BLOCK is located1 block from the Heavenly Gondola in S. Lake Tahoe at 4143 Cedar Avenue, directly adjacent toHarveys,Harrahs and Caesar’s Palace as well as the incoming convention center scheduled for 2005. Reservations can be made by calling 530.544.2936 or online at www.blockattahoe.com or virtualtahoe.com. Email is blockattahoe@aol.com