IRVINE, Calif.–Oct. 11, 1999–Broadband Interactive Group (B.I.G.) has strengthened its TV offering, announcing an expanded deal with FOX Sports Net (NYSE:FOX).
From January 1, “Gotcha.tv” will run on FOX Sports Net (FSN) for an hour a day, Monday-Friday, featuring the full spectrum of extreme or core sports. “Gotcha.tv” will dramatically expand B.I.G.’s reach to the 10- to 34-year-old age group, broadcasting to 68 million homes and allowing significant cross-promotion opportunities throughout the B.I.G. media network.
B.I.G. gained an existing deal with FOX in its recent acquisition of the media properties of surfwear icon, Gotcha International. Gotcha’s production facilities already produce “Surf the Planet,” a one-hour program airing every Friday at 4:30pm within Fox Sports Net’s “Rush Hour.”
Beginning January 1, 2000, “Gotcha.tv” will run for one hour every day at 4pm, with a repeat at 1am — replacing “Rush Hour.” From July 2000, B.I.G. will work with its own production facilities and with existing producers to create all “Gotcha.tv” — expanding the programming to cover all core sports: skateboarding, surfing, wakeboarding, snowboarding, BMX and freestyle motocross.
“This is a significant and growing audience for advertisers and it’s one that demands authenticity in its programming. The B.I.G. and Gotcha teams combine expertise and credibility — making this the ideal partnership for us in this segment,” said Jeff Shell, President of FOX Sports Networks.
“Gotcha.tv will tie B.I.G.’s media network together — our magazines, the Gotcha.com Web site, our library of core sports video footage and the Gotcha Pro surf events,” said B.I.G. CEO Matt Jacobson. “We believe that FOX Sports Net’s commitment to core sports programming Monday-Friday is critical to serving the lifestyle aspect of these sports. Programming semi-annual made for TV events isn’t sufficient.”
To oversee “Gotcha.tv” production, B.I.G. has recruited CJ Olivares as vice president of programming. For the last three years, Olivares was director of program development with Fox Sports Net, where he was responsible for new program and concept creation including the development of “Rush Hour.”
Prior to FSN, Olivares was director of operations for Prime Sports Event Group, where he oversaw 75 events and over 100 hours of programming covering surfing, inline skating, pro-beach volleyball and mountain biking.
B.I.G. has received financial investment from Broadcom Corporation (Nasdaq: BRCM), an enabler of broadband communications to and throughout the home and business, as well as individual investments by Broadcom’s president and CEO Henry T. Nicholas III, Broadcom co-founder Henry Samueli and Gotcha CEO Marvin Winkler.
The B.I.G. network converges television, print and Internet media with live events, to reach participants and fans of skateboarding, wakeboarding, surfing, snowboarding, freestyle motocross and BMX. The group manages major competitions, publishes magazines, produces programs for network television and runs the Gotcha.com Web site.
B.I.G. lets participants express themselves in print, on video, online and during “sessions,” while connecting them to top athletes in their sport. The B.I.G. experience is available at www.gotcha.com.
About FOX Sports Net
FOX Sports Net is the first truly national, regional and local supplier of sports programming, and reaches more than 68 million homes through its network of 22 regional sports networks. For more news and information regarding FOX Sports and FOX Sports Net programming and talent, visit the FOX Sports Web site at www.foxsports.com.