FEBRUARY 23 – MARCH 2, 2004

Big Bear Lake, Calif., Thursday January 8, 2004 — Bear Mountain Resort (Bear Mountain) and Snow Summit Mountain Resort (Snow Summit) have been the leaders in the evolution of snowboarding from the beginning. The terrain park developments that happen in Big Bear often set the trend, establishing the standard and demonstrating to the industry what is possible. This holds true with this season’s introduction of “The Park at Bear Mountain, the first resort in the United States to be devoted almost entirely to freestyle terrain and the youth market. Big Bear has played host to many high-profile and professional events over the past fifteen years including the Team Challenge, Nixon Jibfest, Boardaid, X-Games, Vans Triple Crown, Swatch Boardercross, American Snowboard Tour, Forum Young Blood, Volcom PB&RJ, Active Sponsor Me and many more.

“It has been incredible to watch the evolution of the terrain parks from the early days at Bear Mountain and Snow Summit to the present. Bear Mountain as “The Park is like having an event terrain park layout everyday, said Chris “Gunny Gunnarson, Consultant for Big Bear Mountain Resorts.

This season Big Bear Mountain Resorts (BBMR) is proud to introduce “The Park — Wide Open #1 set to take place Monday February 23, 2004 through Tuesday March 2, 2004. “We have a couple of major announcements happening, one is the introduction of “The Park Wide Open a new industry event (details below) and second is the announcement that we will be bringing a new championship caliber competitive event to Big Bear for the 2004/2005 season (details will be released during the Wide Open.) We believe this is the perfect year, with the introduction of “The Park, to bring the “Wide Open event to Bear Mountain and to begin to build a new championship event for the 2004/2005 season, stated Brent Tregaskis, General Manager for Bear Mountain.

The “Wide Open is simply an open invitation to the snowboard and freeski industry to come to Bear Mountain sometime over the course of the 9-day event and take part in several fun events and to film and photograph professional and amateur team riders at the nations only All-Mountain Terrain Park. The event will feature one of the most compelling slopestyle courses that will be found at any resort this season. In addition, the Bear Mountain Superpipe will be dialed into world-class form. Next door at Snow Summit, “The Park Westridge will hold a unique smaller slopestyle course on Ego Trip for night shots and of course, the world-famous Westridge run will be in prime-season form. “The Park development team will be constructing two brand-new signature jibs that will be placed in “The Scene at the base of Bear Mountain. The “Wide Open is just another way to step it up and show the industry what is possible, offered Gunny.

“The slopestyle and superpipe setup for the “Wide Open will be at the level of what we built for the Triple Crown last season and “The Park will be in premier form as usual. The “Wide Open is going to be like one big party. This event is all about having a good time riding on some amazing terrain, getting some good shots, working on film parts, taking part in some competitive events and winning some great prizes, stated Chris Winslow, Park Operations Supervisor for Big Bear Mountain Resorts.

The Pro/Am Pipe & Jib Jam

Team managers, reps, box packers, IT geeks, marketing folks, sales managers, secretaries, designers, shelve stockers, snowboard waxers, janitorial staff, editors, writers, web designers, photographers, filmers…everyone in the snowboard and freeski industry are encouraged to team-up with their favorite team professional riders and head to Bear Mountain for the Pro/Am Pipe and Jib Jams taking place during the Wide Open.

BBMR is looking for industry input on the design of two new jibs that will be used in the Pro/Am Jib Jam (please send suggestions to: brad@bearmtn.com).

“We decided to make the “Wide Opeen a 9-day event in an effort to give everyone the opportunity to make the trip. We are very aware of the tight schedules and numerous events that are dragging the industry back and forth across the country all season. The plan is to have several fun events including Transworld Industry Day, the Pro/Am Pipe & Jib Jams, the first Snowboarder Magazine World Record Superpipe event, the first annual American Freeski Tour with more to be announced. We also plan to have good live music and parties and we would welcome industry involvement in the entertainment realm. We encourage participating companies to hold autograph sessions and donate product for our daily giveaways to the public. The concept of the “Wide Open is to bring the industry together for a no-pressure good time and to stoke-out the kids who ride “The Park everyday. This is also going to be a great opportunity for us to sell our concept for our new championship competitive event that will kick off the “Wide Open next season. We look forward to showing off what we are capable of creating to potential sponsors of next seasons event, offered Brad Farmer, Public & Industry Relations Director for Big Bear Mountain Resorts.

To obtain an event registration and credential form and/or to donate product or services industry leaders can contact Brad Farmer at 909-584-0205 or e-mail brad@bearmtn.com or Kim Hermon at 909-584-0203 or e-mail khermon@bearmtn.com. More details including an updated calendar of Wide Open events will be released in a letter/invitation to the industry very soon and will be available at www.bearmtn.com as the event draws closer.

Snow Summit Ski Corporation owns and operates Big Bear Mountain Resorts consisting of Bear Mountain Resort and Snow Summit Mountain Resort, located in Big Bear Lake, California and Sierra Summit Mountain Resort located near Fresno, California. For more information, please visit www.bigbearmountainresorts.com. Big Bear Mountain Resorts is an equal opportunity service provider operating under a San Bernardino National Forest limited use permit.

Wide Open — Calendar
(This calendar is tentative and more events/entertainment will be added)

FEBRUARY 23 – MARCH 2, 2004

2/23 — Transworld Snowboarding Industry Day
2/24 — The Bear Mountain Pro/Am Jib Jam
2/25 — Snowboarder Magazine Superpipe World Record Event (12 Invites only)
2/26 — The Bear Mountain Pro/Am Pipe Jam
2/27 — A Night Jib Jam Thing in “The Scene
2/28 — American Freeski Tour — Slopestyle at Snow Summit
2/29 — American Freeski Tour — Superpipe at Bear Mountain
3/1 — TBA
3/2 — TBA