Benneyan, Gunnarson, McColly Win SAMMY Awards

SAM Magazine–Woodbury, Conn., May 12, 2003–SAM Magazine has announced its recipients for the 2003 SAMMY Future Leadership Awards. The honorees are: Bill Benneyan, Marketing Director at Mountain Creek, N.J.; Genevieve Gunnarson, Director of Marketing, Bear Mountain Resort, Calif.; John McColly, Marketing Director, Mountain High Resort, Calif., and Ron Nova, VP Operations, Harbor Resorts.

Benneyan started his industry career as the executive director of Cross Country Ski Areas Association. In the last 10 years, Benneyan has made Mountain Creek his home and has concentrated on attracting the urban youth market, to great success.

Gunnarson started her ski area career as a part-time ski and snowboard instructor and worked her way up to her current position as marketing director of southern California’s Bear Mountain Resort. She, too, has targeted the action sports market with great success.

McColly, also located in southern California, started at Bear Mountain as the special events manager. For the past six years, he has worked with Mountain High’s marketing department and, under his leadership, the area has seen double digit growth.

Nova made his way up the ladder on the operations side of things, starting in the lift department at Stevens Pass, Wash. From there, he assumed many positions at Stevens, including GM, until last year when he was made a VP in the Harbor Resorts group, which oversees Mission Ridge and Schweitzer Mountain in addition to Stevens.

The SAMMY Awards, in their sixth year, target industry members whose strong, innovative leadership demonstrated at mid-career shows exciting promise for even more accomplishments and leadership in the future.

2003 SAMMY sponsors are Acordia Resort Insurance, Leitner-Poma of America and OVO Helmets.

Now in its 42 year, SAM is a bi-monthly trade publication serving the mountain resort industry.