Leading ski manufacturer completely integrates snowboard step-in boots and bindings into product line
Amherst, NH (September 18, 2000) — Atomic Ski USA, manufacturer of the fastest skis and snowboards on the World Cup Circuit, is proud to announce the acquisition of the Device® snowboard step-in boot and binding patents and trademarks.
A licensee of the Device interface system for its Oxygen branded snowboard products since 1998, Atomic made the decision to wholly acquire the patents and trademarks in order to strengthen the market position of its Oxygen brand.
The Device boot and binding system, initially designed by Richard Alden and formerly distributed under the Ride snowboard brand, has become one of the most established snowboard interface systems in the world.
“The acquisition of Device allows us to service the snowboard market better with an established step-in interface system, while providing strong opportunities to further the development of step-in systems in regard to performance and ease of use,” said Jack Baltz, President of Atomic Ski USA. “Its also acts as clear statement of our commitment to the snowboard market,” added Baltz.
Richard Alden, the Device systems creator, has signed on with Atomic as a consultant for the next three years to assist with future development of the interface technology.