ASR Changes Jan. Show Dates, Location

In an effort to facilitate time constraints, ASR changes schedule

Laguna Beach, CA (July 24, 2003) — Mark your calendars: ASR Trade Expo in January is now a day later than its original dates and calling San Diego home twice a year. The new dates for ASR are January 17-19, 2004. This change will also affect where the show falls during the week, creating a Saturday, Sunday, Monday time frame.

ASR changed the dates to support the industry as a whole and out of consideration for show participants. Changing the dates lessens the potential inconvenience for retailers and exhibitors pressed for shipping and travel time between Surf Expo in Florida and ASR in San Diego.

The anticipated venue change in January was in response to industry surveying regarding ASR show locations. The San Diego Convention Center expansion creates more contiguous floor space and less auxiliary space which better serves manufacturers and buyers by making the show floor easier to navigate. In addition, the expansion offers a newer, modern facility to do business coupled with a first-class destination city. In 2003, the San Diego Convention Center won the convention industry’s highest award, recognized for the outstanding quality of its facilities and world-class service.

In addition to the January and September shows in San Diego, ASR hosts ASR Fall in Huntington Beach in March for the fall buying season and ASR Europe, a successful new overseas addition that premiered in Anglet, France, July 6-8th, 2003. Be sure to catch ASR’s upcoming show in San Diego this September, 5-7, 2003. For more information, log onto www.asrbiz.com.

Future ASR Show Dates

2003 ASR September 5-7 San Diego

2004 ASR January 17-19 San Diego NEW DATE! NEW PLACE!

ASR FALL March 9-10 Huntington Beach

ASR Europe July 4-6 Anglet, France

ASR September 10-12 San Diego

ABOUT ASR

ASR (Action Sports Retailer) Trade Expo, produces industry only events for the surf, skate, snow, moto and youth culture world. With 4 events a year, ASR is THE place for the industry to get the very latest trends, styles and designs year round and now worldwide with the introduction of ASR Europe. For additional information regarding ASR, please contact Lora Bodmer at Stanwood & Partners Public Relations by phone 307/733-1514 or email at lbodmer@wyoming.com. Or visit the official ASR website at http://www.asrbiz.com