Feedback from pro skiers and snowboards to propel future product design
Vancouver, B.C. (May 13, 2002) ~ ARC’TERYX Equipment Inc., designers and manufacturers of technical outerwear, backpacks, and climbing harnesses, proudly announces several additions to its Snowsports Athlete Team for the 2002-03 winter season. Adding two snowboarders and skiers, the ARC’TERYX Snowsports Team gets an infusion of talent with the addition of Dave Richards, Annie Fast, Wendy Keller, and Bill Buchbauer.
A 26-year old snowboarder from Bozeman, MT, Annie Fast brings soul and style to the ARC’TERYX Snowsports Team. A veteran in the world of big mountain, deep powder riding, Fast has been snowboarding for over 12 years and continues to claim new descents around the globe. One of Fast’s recent accomplishments include a video segment in “The Odyssey” and a feature length article on her exploits in Haines, Alaska in Frequency Magazine.
Californian Wendy Keller brings the spirit of competition to the snowsports squad with her many achievements on the international level. A boardercross queen, Keller has competed in the ESPN X-Games, the U.S Open, and the Swatch World BoardercrossTour. Keller is based out of Mammoth Lakes, CA where she frequently rides the backcountry stashes of the Eastern Sierras.
One of skiing’s rising stars; Dave Richards is a 20-year old big mountain ripper from Alta, UT. Richards has recently appeared in countless magazine articles for his ability to nail big airs and is well known for his bold lines in ski flicks by Warren Miller, Matchstick Productions, and Teton Gravity Research.
At only 25, Bill Buchbauer, has spent over 20 years and the majority of his life skiing throughout the west, Alaska, and British Columbia. Another Montanan based in Bozeman, Buchbauer has achieved skiing fame through his appearances in ski movies like “The Trip” and “The Odyssey”, where he’s captured on film pioneering unprecedented alpine descents.
“We added these top-notch riders and skiers to our outstanding team of athletes because they represent the core roots of our brand and the integrity of the sport. Our goal from the beginning has been to develop the best clothing and equipment program for freeriding in a big mountain environment,” said Bob Holding, Senior VP Sales and Marketing at ARC’TERYX.
These standout athletes join other ARC’TERYX Snowsports Team members, Morgan Lafonte, Rob Morrow, Brian Savard, Chris Ankeny, Ross Rebagliati, Tom Wayes, Eric Pehota, John Chilton and Adam Hostetter to promote the company’s recent entry into the snowsports market.
“These athletes will help increase the brand awareness for the program and also provide the ARC’TERYX design team with important product feedback to expand the snowsports line in the near future,” added Holding.
ARC’TERYX has gained international recognition as the undisputed leader of mountaineering and climbing equipment for the design, innovation and construction of its technical outerwear, backpacks and harnesses.