(Golden, CO) TARE7, formerly known as Airwalk International, recently announced that it’s airwalk® brand has won the prestigious Summit Creative Gold Award in the “Consumer Informational Web site” category with its ambitious redesign of their marquee Internet property, www.airwalk.com.
“This is another important step in our continued efforts to lead, inspire and define the action sports industry,” said Linda Nielander, vice president of marketing for TARE7 airwalk’s parent company. “The www.airwalk.com Web site offers a wealth of information not only on airwalk’s product offerings, but comprehensive information on our team of professional athletes, resources for action sports enthusiasts, and interactive solutions that engage the audience on multiple levels.”
The Summit Creative Award panel of judges consists of representatives from such leading advertising firms as Young and Rubicam, TBWA/Chiat/Day, and Gray Advertising evaluated entries in 16 media categories and judged them against a stringent set of standards. Criteria included the use of innovative and creative concepts, strong execution and the ability to communicate and persuade. The Summit Creative Awards were created to recognize exceptional work by smaller advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less. Participating firms were from the United States, Canada, Australia, and Germany.
The www.airwalk.com site was created by the team at the San Diego-based Digiteria. With a solid understanding of the target market, Digitaria created a Web site that was as informative as it was entertaining. Additionally, airwalk’s advertising agency, Bulldog Drummond, also based out of San Diego, contributed to the site by conceptualizing the three specific sections of the site. The snow section of the site is based heavily on Bulldog Drummond’s snow sector advertising campaign.
www.airwalk.com was to created so visitors could learn about the airwalk athletes and find information about their sport. It was also designed as a sort of soapbox for the athletes, a place where they could have their say. Complete with rider profiles, store locating capabilities, video footage and photos, the site has become a major portal into all things airwalk.
“We are pleased to have been lauded for the work our teams put forth to launch www.airwalk.com,” said Ryan O’Leary, deputy project manager at Digitaria. “Digitaria’s goal is to provide solutions that enable our clients to better communicate with their audience, and this award recognizes our efforts.”