(GOLDEN, CO) Airwalk International recently announced a strategic alliance with RMP Athletic of Toronto, Canada. Effective November 1, 2000, RMP will serve as exclusive licensee in Canada for Airwalk footwear, lifestyle apparel, and snow hardgoods and for genetic footwear, apparel, and snowboard boots. In return, the agreement names Airwalk as exclusive licensee in the United States for RMP’s Ripzone brand for footwear, apparel, and snow apparel.

“We are incredibly enthusiastic about the alliance between RMP and Airwalk; both are proven leaders of the action sports industry,” said Bruce Pettet, president and CEO of Airwalk. “We have confidence that this alliance will provide both organizations with incredible expertise in action sports footwear and apparel, and help build a strong backbone for the success of both organizations.”

RMP’s President, Mike Dyon, said “We are really pleased about being a part of the Airwalk family and know that the Airwalk and genetic brands will help us build a tremendous business in Canada.” Founded in 1986, Airwalk International offers skate, BMX and snowboarding products for action sports enthusiasts. Since its inception, Airwalk has been a leader in the marketing and sales of action sports products and each product line is well recognized by its target global audience, the 12- to 24-year-old consumer. The new performance-driven geneticâà‚†ž¢ line was launched in September 2000 with an unprecedented response rate and will hit retail stores in February 2001.

Airwalk is headquartered at the foot of the Rocky Mountains in Golden, Colorado, providing easy access to test markets for product development and as a gateway to the nation’s premier snowboarding community.