Airwalk International will be moving to the Golden, Colorado area by the end of the year and will hold its December sales meeting in Denver to get its staff in the Colorado mood.

“It’s going to make a big difference because we’ll finally have all the key players under one roof,” says Dan Van Duzor, recently promoted vice president of sales and marketing, who had been working as the snowboarding sales manager from a home office in Seattle. He plans on moving down to Colorado after the offices are opened. “This will also let us perform better for retailers, make better products, and it will help improve our corporate culture,” he adds.

Besides being close to the snow, the Colorado location also has another advantage. “We’ll be in the Mountain Time Zone, so that puts us in the center of things,” says Van Duzor.

The brand has been run out of two different offices in Boalsburg and Altoona, Pennsylvania for several years. The move was announced a few months after the company was acquired by Sunrise Capital Partners–a New York-based investment fund–from founder George Yohn.

According to sources at the company, an internal analysis concluded that a Colorado address would better mesh with its image. Of course, the move will help it in other ways as well. “The move will also help the brand attract some new, fresh employees,” says Van Duzor. A recent job fair the company held in Colorado was packed and ran over the allotted time.

The job fair was needed because out of more than 60 employees the company has in Pennsylvania, only about 28 will transfer to Colorado. In addition to the Colorado offices, Van Duzor says the company will also keep its R&D center at Hood.

“We’re going to have a fresh energy with the new employees,” says Van Duzor. “Obviously there’s going to be a learning curve.”

“I’ve already had retailers call me up and say that they were stoked with the news,” he adds. “I think in the next three seasons, Airwalk is going to really step up in the market.”

In other internal news, Joe Babcock has been promoted to product manager of boots and apparel and a new boot developer has also been hired.