(ENGLEWOOD, CO) – AUGUST 20, 2004, Collective Licensing International, LLC, owner of the Airwalk® brand, recently announced that the company has entered into a Master Licensing Agreement with Brand Direct to license the Airwalk® brand. Brand Direct International Pty. Ltd. will be responsible for all Airwalk® branded product including footwear, apparel, accessories, and hard goods throughout Australia and New Zealand.
Launched in 1986, the Airwalk® brand is recognized worldwide as one of the world’s original action sports brands. The brand now operates under the Collective Licensing International moniker in conjunction with strategic license partners across the globe.
“Collective Licensing is pleased to embark on a long-term license agreement with Brand Direct,” said Scott Cain, vice president of global licensing. “Brand Direct has a proven track record – they are the consummate brand building experts in Australia and New Zealand and will help further strengthen Airwalk’s brand presence.”
Known as brand builders that can identify fashion trends and develop footwear and clothing that is specific to customer’s requirements, Brand Direct has an excellent long term retailer relationships in their markets. Their team travels the world frequently developing and building well founded business relationships to ensure its customers are receiving up-to-the-minute fashion intelligence, product styles and competitive pricing.
“We at Brand Direct are confident the Airwalk Brand will be accepted in all target retail categories in Australia and New Zealand”, said Tony Pistikakis, chairman of Brand Direct. “We look forward to the opportunities ahead and are delighted to have the responsibility of positioning the Airwalk brand to our territory and delivering superior product, which is something we at Brand Direct and Trade Innovators pride ourselves on.”
About Collective Licensing International, LLC
Collective Licensing International, LLC was formed in January 2004 and is the owner and license operator of the Airwalk® brand, the original action sports brand since 1986. Collective is led by CEO Bruce Pettet, identified as one of the top marketers in the country by Advertising Age magazine, and a team of proven design and marketing professionals with over 100 years experience in the athletic footwear, apparel and hard goods industry. Collective Licensing is based in Englewood, Colorado.
About Brand Direct International Pty. Ltd.
Established in 1998, Brand Direct has a mission to develop a range of footwear that encompasses a high degree of trusted quality and fit, coupled with fashionable designs that reflect what is happening not only in Australia but in Europe and the United States. Brand Direct is privately owned by the Pistikakis Family company who have been distributing both branded and licensed footwear ant clothing to Australian and New Zealand retailers since 1985. The Pistikakis family has been involved in the footwear business since 1985. The family runs two successful businesses – Brand Direct selling licensed and branded footwear, and Trade Innovators, selling licensed and branded apparel to most major Australian retailers.
Brand Direct has a large and fully integrated infrastructure that supports the total group, with 40 staff in areas that include retail business managers, range and product developers, marketing department, distribution center, administration, finance and IT. Each of these areas are headed by experienced and trained individuals who ensure that communication between departments and brand owners is integrated and executed to the highest levels.
Brand Direct is also a partner with one of the world’s largest footwear manufacturers Nationlight. Nationlight Development Group develops and produces a variety of footwear products in its factories. They are known as market leaders in the EVA footwear market.
Using the latest manufacturing technologies Nationlight Group is ablle to meet the demands of some of the most successful retailers in the US Market producing footwear for Gap, Old Navy, Wal-Mart, Target, Armani Exchange, Esprit, LEI, Bubble Gummers, Marie Claire, Body Glove, Steve Madden and Quiksilver to mention a few.