A. Mordo and Son Ltd. hires Aaron Macdonald as Brand Manager and Neil Ryan as Production Assistant.

OCTOBER 3RD, 2003 — Vancouver, B.C. After 2 years at Option-NFA Inc. as VP of Marketing (and Marketing Manager), Aaron Macdonald has joined A. Mordo & Son Ltd. as Brand Manager of its Action Sports Division (Snowboarding and Skateboarding) — as of May 21st, 2003. Aaron will be responsible for overseeing all snowboard and skateboard related product development, along with global marketing and quality assurance.

“We are very excited to have Aaron be part of our team states Alex Mordo (President and CEO), “Aaron has the youthful drive and industry experience that is necessary and required to run a successful division.Shaun Morris, VP of Sales states, “He is very organized and has a good sense for Strategic Planning and Brand Development, we are all very proud to have him on board.

While Aaron’s primary role includes Product Management for AMS’s price-point division, he will also be putting together plans for high-end product, which includes: high-end snowboards (and all related items) and high-end skateboards. He will also be working on global marketing strategies for all high-end products, and will lead this division in sales objectives and strategies.

A. Mordo and Son Ltd. hires Neil Ryan as Production Assistant.

OCTOBER 3RD, 2003 — Vancouver, B.C. Neil Ryan (formerly of Vital Board Shop) has joined A. Mordo & Son Ltd., as Production Assistant for its Action Sports Division (Snowboarding and Skateboarding) — as of August 1st, 2003. Neil will be responsible for overseeing all snowboard and skateboard related product development, along with global marketing and quality assurance.

“I am very excited that Neil is working with us. He brings with him years of snowboarding and skateboard industry experience. He is the perfect fit for this division states Aaron Macdonald.

Neil’s primary roles include Production Management of the price-point division and he will be working closely with Aaron Macdonald (AMS Action Sports Division Brand Manager) on AMS’s high-end product, which includes: high-end snowboards (and all related items) and high-end skateboards. Neil will also be helping with the team management role as well and marketing endeavors.

To contact Aaron Macdonald please call (604) 321-4443 or via e-mail at aaron@mordo.com
To contact Neil Ryan please call (604) 321-4443 or via e-mail at neil@mordo.com

A. Mordo & Son Ltd. is a privately held, limited company, chartered in Canada, provincially and has been in business for over 30 years. The company has, over its history, been active primarily in winter sports, skateboarding and bicycles. AMS has offices in Vancouver and Shenzhen (PRC).