8th Annual BoarderMotocross March 9

San Diego, Calif. (January 29, 2003) — 540 Action Sports and Double O Productions announce new additions to the 8th Annual BoarderMotocross Challenge. 

Due to overwhelming demand, 50cc and 110 class races will be added to the festivities at the Moto-x venue of the 8th Annual BoarderMotocross Challenge.  The motocross discipline takes place on Sunday, March 09, 2003, at Perris Raceway in Perris California.  New 50cc and 110 classes will include: stock, kids, bar and pipe modified races.  Entry fee is only $20 with prizes for all classes on a specially prepared “small track” layout. Registration is at 7:00 AM.

The 8th Annual BoarderMotocross Challenge will take place on Saturday, March 08, 2003 at Mountain High Resort in Wrightwood, California, and on Sunday, March 09, 2003 at Perris Raceway in Perris, California.  The BX/MX Challenge is an annual two day event that features riders of all ages and abilities competing for cash and prizes in two of the fastest growing sports, snowboarding and motocross. Riders compete on snowboards one day and then race motocross the next day to determine an overall winner in the BoarderMotocross Challenge.  Divisions include: Kids (-13), Women, Vets (30+), Beginner, Novice, Intermediate, and Professional.

DAY 1 – BOARDER-X:
The first half of this event starts at Mountain High Resort with (2) heat races in each division.  Riders from snowboard and motocross backgrounds come together on a challenging downhill boarder-x course and race against each other for points in the snowboard discipline of this challenge.

DAY 2 – MOTO-X:
The next day these same riders meet at Perris Raceway and race against each other on a closed course moto-x track.  Again, riders compete in (2) heat races per division.  This time, points in the motocross discipline are up for grabs.

THE RESULT:
Accumulated points from each discipline are combined to determine the overall winners.  The result is a unique two day cross-over event that brings together industry leaders with professional, amateur, and youth athletes who perform in their respective sports culminating in an awards ceremony and after party for all to enjoy.

This has proven to be a successful event for more than seven years, attracting top professional boarders such as: Shaun Palmer, Tex Davenport, Andy Hetzel, Don Szabo, Derric Swinfard, and Nathan Fletcher, as well as professional motocrossers including: Mike Metzger, Cary Hart, Ronnie Faist, Seth Enslow, Joel Albrecht, Dave Castillo , Tommy Harrison , Travis Preston and many more. 

The 8th Annual BoarderMotocross Challenge presents a unique opportunity for professionals, amateurs, and action sports industry leaders to compete in a weekend of snowboarding and motocross, each in their own divisions.

Ronnie McCoy, who owns Stormriders Boardshop in Mammoth Mountain, started the event eight years ago.  The BoarderMotocross Challenge has since become a template for the proliferation of crossover events that marry two or more action sports in a festival-like atmosphere. For more information, visit the event website at www.BoarderMotocross.com or call (714) 607-4100.

540 Action Sports is a youth marketing agency that fuses action sports, music, and youth culture via unique concepts, promotions, and events. Based in San Diego, CA, 540 partners with brands, as well as agencies, to create, develop, and execute turnkey marketing efforts that reach not only action sports participants, but the audiences that follow their lifestyle. For more information or sponsorship opportunities, visit us online at www.fiveforty.com .

More information can also be found at:

http://www.fiveforty.com/bxmx.pdf