East Coast Regional ReportsBy Philip Joseph

As the days get shorter and the weather becomes cooler, shops along the East Coast are taking a look back at summer sales while preparing for the coming season. The majority of Eastern shops reported that they did well this summer. On New York’s Long Island, Len Valenti of the Long Beach Surf Shop says that this summer’s business was great. However, Len says he will only be dealing in softgoods this winter after last year’s discouraging season.

In Virginia Beach, Virginia, the Ultra Lite Surf Shop fared similarly well. The shop, which caters mostly to local clientele, sold lots of surfboards and skate equipment this summer and continues board sales through the fall months. The assistant manager, Gabe Ricioppo, says that as the weather gets cooler, many surfers will head back to the shop to check out skateboards. Others will drive out to mountains like Massanutten or Whitetail to snowboard.

Brian Forustet of The Starting Gate in East Stroudsburg, Pennsylvania says that the new shop is doing very well. The shop relocated to its new location this past January, and started snowboard sales around August. Business is really starting to boom as the fall rolls in. Congratulations to staff members Laura and M.J. Law who just had a baby boy. M.J. and his band Solution A.D. are also in the process of signing with a major record label. The band is sponsored by Airwalk.

Gunars Elmuts of PSNY in New York City, says that the shop did very well this summer with skates and clothing stock. One of their shops was so busy that they couldn’t stock their wall display of skateboards fast enough. Elmuts says that skating has gotten huge this year, with lots more people coming in looking for boards. During the interview he was busy wrapping up the production of their shop¿sponsored snowboarding video Shaken … but Not Stirred. The scheduled September premiere features shop riders Seth Neary, Jeremy Baye, Seth Miller, and Jason Evans.

Up in New England, Frank Whittier of Pure Snowboard in South Portland, Maine, says that when late-season snow conditions faltered, the above-average temperatures of January and February drove some snowboarders to the south of Maine to surf. The shop continued to prosper throughout the summer. One of the biggest events they sponsor is their Columbus Day Weekend Pure Trampbash, which features local bands such as The Rustic Overtones. As early as July, the shop had customers coming in and buying up the last season’s carry-over stock to make room for the new ’96 boards. Soon they’ll be selling boards at their Bethel store near the Sunday River Ski Resort.

Midwest ReportBy Meredith Ammons

Now that Midwesterners have gotten over Mother Nature’s mediocre attempts to produce quality snow, they have enthusiastically launched into various off-season activities.

Justin Cornelisse of Meritech Mountaineering in Des Moines, Iowa says that for locals, mountain biking and rock climbing go hand-in-hand with skating and snowboarding. Justin predicts bike shops will choose to carry snowboards instead of skis this season due to the current crossover population.

On the Wildside in Manhattan, Kansas is eight hours away from the nearest mountain. Sadly, owner Gary Bedenharn states that due to lack of interest, On the Wildside will no longer carry snowboards. On a more cheerful note, Bedenhard hopes to rebuild the local skatepark destroyed by area floods.

Altered Skates of America, located in St. Louis, Missouri, has moved to 6368 Del Mar Street. Owner Glen Stallings says that the region is on the border of getting no snow at all. Cold, dry winters combined with hot, humid summers create an angst for local riders. Stallings lists skating, partying, bitching, and moaning as off-season activities for area riders.

Although they are busy mountain biking, rock climbing, freestyle biking, and skating, Steve Scherck, owner of The Beach Front in Neenah, Wisconsin, is lookingorward to the upcoming season. Scherck hopes to plan a series of competitions to be held at Sunburst Ski Area in Kewaskum, Wisconsin.

Kerry Klinghammer, owner of Riders on the Storm in Brookfield, Wisconsin, reports that despite poor conditions, snowboard sales last season were outstanding. To continue his support of the sport, Klinghammer says he’s happy to contribute prizes to competitions in Wisconsin and Michigan: “We like to help the hills we ride.”

Also looking forward to sponsoring competitions next season is The House in St. Paul, Minnesota. According to The House snowboard-guru Neil McKinnell, they plan on running a weekly race series at Afton Alps to increase the popularity of Alpine boarding. To please all species of riders, The House plans on backing a few halfpipe contests as well.

While Rock Teranes, manager of Bikes, Blades and Boards in Groose Point Park, Michigan, is concentrating on selling mountain bikes and in-line skates, shop-rider Willie Bryant is occupying himself with off-season activities. Bryant, a member of the City Roller Skate Club in Detroit, holds in-line stunt-skating demos on a portable halfpipe in sports bars and convention centers.

Bryan Edmonds, co-owner of Board Laminates in Marquette, Michigan, has big ideas for the next season. The shop, with help from Airwalk, is planning a three-weekend series consisting of two preliminaries and a final competition to be held at Upper Peninsula’s Marquette Mountain. Events slated include slopestyle, halfpipe, big air, and boardercross.

After completing their third year of selling boards, Bad Boyz Toyz of Naperville, Illinois is on a rampage. According to owner Derek Miller, a fourth store is scheduled to open in Vernon Hills, Illinois. Bad Boyz Toyz sponsored its first competition at Raging Buffalo and had such a gas, they hope to back an entire series next winter. Adding to the Bad Boyz Toyz force will be seventeen-year-old shop-rider Brian Kulak, who placed third in his first USASA-sanctioned boardercross at Tyrol Basin, Wisconsin.

Northwest Regional ReportBy Chris Hansen

Closeouts and crossovers seem to be major topics in the Northwest: the smart plan for this year, according to Manager Geoff Potter from Hillcrest Snowboards in Portland, Oregon: “Order short and buy close-outs.” It seems a lot of boards are left from last year. As hard as they may have tried, the Japanese riders at the camps on Hood last summer didn’t quite buy them all.

Bob Rueter, owner of Portland-based Gorge Performance is not alone in his pursuit to cater to more skier crossovers. Being a very “hardware-oriented” store, he hopes to get more people on plates this year. Long live the stiffies! And while he’s steering away from sponsoring riders, he is looking for more ways to get involved with local riders. Stop by the shop and say, “Hi,” or look for him on the hill with vid-cam in hand.

Another shop betting that freestyle won’t always be the bread and butter of snowboarding is Greenwood’s Ski Haus in Boise, Idaho. Owner John Greenwood has been in the ski business for many years and sees a lot of new boarders in the form of old skiers.

The up-and-coming Ground Zero shop in Sandpoint, Idaho wasn’t even a year old when they moved into bigger digs. Shawn Taylor, co-owner of GZ, describes his store as a “lifestyle” shop for local riders. Keep an eye out for a couple of their sponsored riders who could make it big: Nate Holland did well at the USASA Nationals last year, and Angie Lester spent the summer in New Zealand honing her skills.

In Twin Falls, Idaho, Claude’s Sports is happy to report a particularly good summer. Board buyer Ed Hinkle said they had sold over 60 boards by mid-summer¿not usually considered prime boarding season. While they are not looking to sponsor anyone this year, he is keeping his eyes open for a few good riders to act as ambassadors at the local areas: Soldier Mountain, Pomerelle, and Magic Mountain. Let us know how it goes, Ed.

If you are a Seattleite, look for more events at Hayak from the Urban Circus. Manager Bill Craig said their only event went well last year, and they would like to do two more this season. Don’t worry if you’re not a hardcore rider, their competitions are more for everyone to have fun.

Finally, if you just want to get away from it all, check out Fairhaven Bike and Mountain Sports in Bellingham, Washington. Resident board-guru Cameron McLaughlin wants to cater more to the backcountry enthusiast. Rumor has it that local bigwig Craig Kelly was recently seen looking for telemark equipment. All the better for scouting boardable free snow. Uh-huh, sure Craig.

Rockies ReportBy Anke Corbin

With the summer over, the Rocky Mountain territory is gearing up for what will hopefully be a killer winter. Go Big in Park City, Utah is going bigger, having just moved into a larger building. With a beefed-up rental fleet and double the merchandise, Mike Muir and his staff are ready to sell. Along with all of the Olympic excitement, everyone is hopeful that Park City will soon join the ranks of all of the other great resorts embracing snowboarding. Cross your fingers!

The buzz word, which once was baseless, has evolved to step-in. Rex Bingham at Skate Street in Roy, Utah believes that step-in bindings are going to have a great impact on his customers, who are getting older and like the convenience. Drew Hicken, co-owner of Salty Peaks Snowboard Shop in Salt Lake City, believes that we will all be riding some form of step-in system in the future, but for now, he is taking a cautious approach. Salty Peaks is adding a second location in southern Salt Lake City that should be open by Christmas. Also, Hicken and his partner Ken Kelley, formerly of Nitro and 5150, are moving Nomad Sport, which distributes Shift and Luxury snowboards, as well as Excel Bindings, into a new office location.

A lot of shake-ups are taking place with longtime retailer partnerships breaking up and others selling out. Mark Loebe recently purchased the Boardroom in Jackson Hole, Wyoming from longtime owner Cisco Oldani. Loebe is also in charge of snowboard instruction at Snow King ski area and runs programs through the shop, including one that introduces customers to snowboarding by offering a night lesson, lift ticket, and rental equipment for 25 dollars.

In Telluride, E. Dan Smith of Freewheelin’ has taken over operations of both stores, while Ben Jackson has stepped back to be a silent, non-operating partner. Smith says things are running very smoothly, and he is already busy planning the ’96 Snowboard Derby, which will be a two-day event this year.

In Montana, Stumptown Snowboard shop in Whitefish is doubling in size. Business is really growing, and owner Joe Tabor is moving out of his home in the backshop to a new place, making room for a larger shop. He is also planning on getting married this fall, which could be why he is moving.

At Board of Missoula, in Montana, the big news is “industry terms.” After getting their finances in order and business growing by 40 percent last season alone, Jeff France and his partner Zack Spannagel feel that they are getting a grip on the hair-pulling world of cash-flow projections and all that other financial stuff.

The Otherside in Beaver Creek, Colorado has gotten a face lift. The shop was recently remodeled to reflect what partner Steve Astephen says is the more fashion-oriented and trendy shift in the snowboard customers’ attitude. Astephen is also very active in SOS (Snowboard Outreach Society), a nonprofit organization comprised of snowboarders who put on fund-raising events for different charities. If you would like info about SOS, contact Arn at: (970) 845-7040.

SoCal Regional ReportsBy Mysun Dean

The only thing disheartening about summer in the Southwest is the lack of enough moisture to create those many white fields of elation like in the winter. This year, though, we all must have been goo

If you are a Seattleite, look for more events at Hayak from the Urban Circus. Manager Bill Craig said their only event went well last year, and they would like to do two more this season. Don’t worry if you’re not a hardcore rider, their competitions are more for everyone to have fun.

Finally, if you just want to get away from it all, check out Fairhaven Bike and Mountain Sports in Bellingham, Washington. Resident board-guru Cameron McLaughlin wants to cater more to the backcountry enthusiast. Rumor has it that local bigwig Craig Kelly was recently seen looking for telemark equipment. All the better for scouting boardable free snow. Uh-huh, sure Craig.

Rockies ReportBy Anke Corbin

With the summer over, the Rocky Mountain territory is gearing up for what will hopefully be a killer winter. Go Big in Park City, Utah is going bigger, having just moved into a larger building. With a beefed-up rental fleet and double the merchandise, Mike Muir and his staff are ready to sell. Along with all of the Olympic excitement, everyone is hopeful that Park City will soon join the ranks of all of the other great resorts embracing snowboarding. Cross your fingers!

The buzz word, which once was baseless, has evolved to step-in. Rex Bingham at Skate Street in Roy, Utah believes that step-in bindings are going to have a great impact on his customers, who are getting older and like the convenience. Drew Hicken, co-owner of Salty Peaks Snowboard Shop in Salt Lake City, believes that we will all be riding some form of step-in system in the future, but for now, he is taking a cautious approach. Salty Peaks is adding a second location in southern Salt Lake City that should be open by Christmas. Also, Hicken and his partner Ken Kelley, formerly of Nitro and 5150, are moving Nomad Sport, which distributes Shift and Luxury snowboards, as well as Excel Bindings, into a new office location.

A lot of shake-ups are taking place with longtime retailer partnerships breaking up and others selling out. Mark Loebe recently purchased the Boardroom in Jackson Hole, Wyoming from longtime owner Cisco Oldani. Loebe is also in charge of snowboard instruction at Snow King ski area and runs programs through the shop, including one that introduces customers to snowboarding by offering a night lesson, lift ticket, and rental equipment for 25 dollars.

In Telluride, E. Dan Smith of Freewheelin’ has taken over operations of both stores, while Ben Jackson has stepped back to be a silent, non-operating partner. Smith says things are running very smoothly, and he is already busy planning the ’96 Snowboard Derby, which will be a two-day event this year.

In Montana, Stumptown Snowboard shop in Whitefish is doubling in size. Business is really growing, and owner Joe Tabor is moving out of his home in the backshop to a new place, making room for a larger shop. He is also planning on getting married this fall, which could be why he is moving.

At Board of Missoula, in Montana, the big news is “industry terms.” After getting their finances in order and business growing by 40 percent last season alone, Jeff France and his partner Zack Spannagel feel that they are getting a grip on the hair-pulling world of cash-flow projections and all that other financial stuff.

The Otherside in Beaver Creek, Colorado has gotten a face lift. The shop was recently remodeled to reflect what partner Steve Astephen says is the more fashion-oriented and trendy shift in the snowboard customers’ attitude. Astephen is also very active in SOS (Snowboard Outreach Society), a nonprofit organization comprised of snowboarders who put on fund-raising events for different charities. If you would like info about SOS, contact Arn at: (970) 845-7040.

SoCal Regional ReportsBy Mysun Dean

The only thing disheartening about summer in the Southwest is the lack of enough moisture to create those many white fields of elation like in the winter. This year, though, we all must have been good little girls and boys, becuase as the heaving waterfalls of the Sierra tell, there are heavy doses of H2O in the hills. Still, it’s some time before the mornings get cold again. Here’s what’s going on before the icy chill sets in.

Chris Larkin of Boulevard Surf and Snow in El Cajon, California would like to announce that they started an intense Alpine program this season. They picked up, among others, Burton and Blax hard boots and Burton Alpine boards. On top of the GrindRite tuning service, the store will be expanded to 1,850 square feet to make room for a tech and boot fit area. On the freestyle side, Ride snowboards were added to the collection. They are also sponsoring clinics on the San Diego State University campus for 5150 on 8/29, Burton on 8/30, Sims on 9/5, and Morrow on 9/6. This will be a golden opprtunity to check out the fresh new goods and talk to company reps.

In Flagstaff, Arizonia, Aspen Sports has remodeled. They got rid of the 50s acoustic ceiling and went to a feel that complements their location in Old Town. Come the first week in March, Aspen Sports will hold an all-around rider contest tenatively called Strongman: King of the Hill. the contest will focus more on backcountry freeriding than traditional halfpipe skills. Some sad news: Prized Aspen Sports employee Rick Nurczynski died in an avalanche last January. Owner Tom Hardin has set up a toll-free number to offer a good deal on avalanche tranceivers. “Rick will really be missed, and it is our hope that by providing a discount on tranceivers, a tragedy like this can be prevented.” The number is 1-800-771-1935.

Imperial Boarding Company in Prescott, Arizonia’s owners Melanie Street and Toney Torrey are stoked to have added Airwalk to their store’s lineup. They are also very happy to announce that after much hard work, the Prescott YMCA will be opening a brand-new skatepark. The park will include a street course, mini-vert pipe, and an in-line hockey area. “The slopes are more than an hour away. This new park will give the kids that can’t often make the trip a place to go,” said Street. “We’re also looking forward to a Pro/Am contest to be held in December. It should be fun, we have already talked to some bands from L.A. about playing it.”

New this season to the Lyedecker family, owners of two Sub Skates Etc. locations in Las Vegas, Nevada, are an edge and base grinder from GrindRite. Also new are lines from Palmer, Nidecker, and Twist for women. Other Sub Skates Etc. notables include a first-location store expantion to 2,000 square feet, and possible contests to be held at local mountains Lee Canyon, Nevada or Brian Head, Utah.

Mike Mullen of Hobie Sports Ltd. in Costa Mesa, California wanted to announce their annual Snowboard Swap Meet to be held the third week of October. “It’s free if you want sell your old boards.” They will also take boots, bindings, and softgoods.

Apple Farm Board Shop of Arcadia, California has moved. Well, kind of, they knocked out a wall and took over the space next door. Owner Stan Ohara said with the expansion there will be a “new look.” It will make every section of the store in a different area. The affect will be dramatized with custom fixtures and a spinning window display. “The creative redesign will be rad, but it will not take away from our commitment of service that we strive to give every customer.” Ohara also wanted to give a big shout to team riders Tim Wells and Jason Hernandez. Good luck in the next season, everyone. good little girls and boys, becuase as the heaving waterfalls of the Sierra tell, there are heavy doses of H2O in the hills. Still, it’s some time before the mornings get cold again. Here’s what’s going on before the icy chill sets in.

Chris Larkin of Boulevard Surf and Snow in El Cajon, California would like to announce that they started an intense Alpine program this season. They picked up, among others, Burton and Blax hard boots and Burton Alpine boards. On top of the GrindRite tuning servicce, the store will be expanded to 1,850 square feet to make room for a tech and boot fit area. On the freestyle side, Ride snowboards were added to the collection. They are also sponsoring clinics on the San Diego State University campus for 5150 on 8/29, Burton on 8/30, Sims on 9/5, and Morrow on 9/6. This will be a golden opprtunity to check out the fresh new goods and talk to company reps.

In Flagstaff, Arizonia, Aspen Sports has remodeled. They got rid of the 50s acoustic ceiling and went to a feel that complements their location in Old Town. Come the first week in March, Aspen Sports will hold an all-around rider contest tenatively called Strongman: King of the Hill. the contest will focus more on backcountry freeriding than traditional halfpipe skills. Some sad news: Prized Aspen Sports employee Rick Nurczynski died in an avalanche last January. Owner Tom Hardin has set up a toll-free number to offer a good deal on avalanche tranceivers. “Rick will really be missed, and it is our hope that by providing a discount on tranceivers, a tragedy like this can be prevented.” The number is 1-800-771-1935.

Imperial Boarding Company in Prescott, Arizonia’s owners Melanie Street and Toney Torrey are stoked to have added Airwalk to their store’s lineup. They are also very happy to announce that after much hard work, the Prescott YMCA will be opening a brand-new skatepark. The park will include a street course, mini-vert pipe, and an in-line hockey area. “The slopes are more than an hour away. This new park will give the kids that can’t often make the trip a place to go,” said Street. “We’re also looking forward to a Pro/Am contest to be held in December. It should be fun, we have already talked to some bands from L.A. about playing it.”

New this season to the Lyedecker family, owners of two Sub Skates Etc. locations in Las Vegas, Nevada, are an edge and base grinder from GrindRite. Also new are lines from Palmer, Nidecker, and Twist for women. Other Sub Skates Etc. notables include a first-location store expantion to 2,000 square feet, and possible contests to be held at local mountains Lee Canyon, Nevada or Brian Head, Utah.

Mike Mullen of Hobie Sports Ltd. in Costa Mesa, California wanted to announce their annual Snowboard Swap Meet to be held the third week of October. “It’s free if you want sell your old boards.” They will also take boots, bindings, and softgoods.

Apple Farm Board Shop of Arcadia, California has moved. Well, kind of, they knocked out a wall and took over the space next door. Owner Stan Ohara said with the expansion there will be a “new look.” It will make every section of the store in a different area. The affect will be dramatized with custom fixtures and a spinning window display. “The creative redesign will be rad, but it will not take away from our commitment of service that we strive to give every customer.” Ohara also wanted to give a big shout to team riders Tim Wells and Jason Hernandez. Good luck in the next season, everyone.