Seattle area-based surf, skate, snow retailer Zumiez, Inc. unveils its new Web site www.zumiez.com, that complements its successful chain of 50 mall stores throughout nine U.S. states.
The site, set to launch in early October 1999, features youth lifestyle brands and a multitude of products such as young men’s and juniors apparel, skateboards, snowboards, footwear and accessories.
“Skateboarding, snowboarding and surfing have always thrived on progression and pushing the limits,” says Karyn Lewandowski, E-commerce project director at Zumiez. “Since that’s where our roots are, we followed that philosophy when we designed the Web site. Our goal was to create the ultimate Internet shopping experience, capturing the vibe of the boardsports lifestyle and combining it with innovative design and personalized features.”
The site boasts an impressive catalog of over 400 products and interactive features that allow visitors to easily find products to suit their needs and bodies. The Snowboard Tarot will predict the best board for the customer based on their personal style of riding, shoe size and weight. It then directs them to a store in their area to receive even more personalized service. For skateboarders, customers will be able to assemble a complete skateboard online based on their own specifications and preferences, then order it at a special Zumiez package price. Other highlights include “The Elements of Gift Giving” that, using a unique questionnaire, helps shoppers search for the perfect gift, and the Zumiez ProCam that features inside looks into the lives of professional skateboarders, snowboarders and surfers.
To celebrate the launch of the site, Zumiez is holding an online and in-store sweepstakes called “Day in the Life of…”, where visitors have a chance to win a day with top athletes from the sports of snowboarding and skateboarding. Contestants simply enter the sweepstakes using the online entry form on the Zumiez site or by completing an entry form in a Zumiez store. The sweepstakes began on Sept.1, 1999 and will run in-store and online until 11:59 PST on Jan. 31, 2000. Winners will be notified by Feb. 28, 2000.
In conjunction with the Web site launch, Zumiez also embarks on its first national ad campaign, featuring the 10 athletes participating in the sweepstakes. Athletes include pro snowboarders Peter Line, Jim Rippey, Tina Basich, Josh Dirksen and Chris Engelsman; and pro skateboarders Andy MacDonald, Mike Vallely, Kareem Campbell, Daewon Song and Danny Way. The concept supports the “Day in the Life of…” theme and showcases photos of athletes at home and in their favorite environments when away from the mountains and skateparks. The ads were designed by Portland based Nemo Design, in conjunction with action sports industry veteran Miki Keller. To design the site, Zumiez enlisted the help of Seattle-based Network Nine, Inc., a cutting-edge Web design agency whose clients have included cramcentral.com, myslideshow.com and buycurious.com.
Zumiez, originally called Above the Belt, was founded by Tom Campion in 1978, beginning with a single store in Northgate Mall in Seattle. In 1994, the company changed its corporate and store names to Zumiez. Currently, stores can be found in Washington, California, Oregon, Montana, Idaho, Utah, Colorado, Minnesota and Wisconsin. Zumiez stores feature skateboard, snowboard and surf lines such as Burton, Forum, Gnu, Sims, Morrow, K2, Shorty’s, Volcom, Etnies, Quiksilver, Roxy and hundreds of other action sports brands.