Smith Optics is proud to announce that Xavier de le Rue is the newest member of their Snowboard Global Team. As a three time World Freeride Tour Champion and Snowboarder Magazine’s 2010 Big Mountain Ride of the Year, he is an icon of backcountry snowboarding. We at Smith feel that Xavier is a fantastic edition to our already stellar team.

“I just wanna say that I am really stoked to join the Smith force. The products are perfect, the team rocks, and I am proud to be a part of it!” – Xavier de le Rue

Smith Snowboard Promotions Manager Nate Farrell had this to say:

“Xavier is a perfect fit for Smith. He is the gnarliest big mountain rider out there, and his work ethic is unparalleled. We are so excited to watch him push the sport while wearing out gear.”

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ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles and helmets. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.comPerformance. Style. Smith. Solid.