From Manhattan to the Beach, New York is Abuzz with Opportunities to Meet the Cast of this
Year’s Most Anticipated Action Sports Film
Santa Monica, California (August 23, 2011) – Winter is coming early this year for NYC winter sports enthusiasts with the September 7th world premiere of “The Art of FLIGHT,” this year’s most highly anticipated snow film. Starting Labor Day weekend, fans will have many opportunities to mix and mingle with professional snowboarder Travis Rice and the entire cast. In the days surrounding the world premiere, Red Bull, Quiksilver and specialty retailers across the metro area will host autograph signings, photo exhibits and a book launch offering fans new ways to spend time with their favorite riders.
Produced by Red Bull Media House, in association with Brain Farm Digital Cinema, “The Art of FLIGHT” offers audiences unprecedented access to the best riders of our time, as they complete a two-year quest to redefine what’s possible in the mountains. On Wednesday, September 7th, action sports stars will walk the red carpet at New York City landmark venue The Beacon Theatre starting at 6:00PM. Doors will open at 7:00 and the film premieres at 8:00.
To celebrate Labor Day weekend, Travis Rice, John Jackson and other Red Bull athletes will spend Sunday, September 4th at the Quiksilver Pro in Long Beach, NY with a stop by Long Beach’s Unsound Surf Shop to give away an autographed Lib Tech T.Rice Pro C2BTX snowboard from 5-7:00PM.
Paragon Sports will host the only full cast signing of the tour from 6-9:00PM on Tuesday, September 6th, including Travis Rice and a hand picked crew of the world’s best snowboarders that star in “The Art of FLIGHT.” Paragon will be the debut of Asymbol Gallery’s LTD FLIGHT Photo Collection curated by Travis Rice. Rice’s new Quiksilver signature collection, 2012 Lib Tech snowboards and “The Art of FLIGHT” apparel will be available for purchase. Fans can RSVP to [email protected]
Following the world premiere, “The Art of FLIGHT” comes out on Blu-rayTM, DVD and iTunes, September 8th. That Thursday afternoon, Travis Rice and John Jackson will take over the Quiksilver Times Square store from 2-4:00PM to celebrate the launch, sell and autograph the first copies of the film and debut The Art of FLIGHT limited edition book. Pieces from Asymbol’s LTD Flight photo collection will also be on display.
“The Art of FLIGHT” in New York:
11AM-4PM – Quiksilver Pro New York Surf Contest in Long Beach, NY
5PM-7PM – Unsound Surf Shop (359 E.Park Ave, Long Beach, NY)
1PM-2:30PM – Travis Rice signing at Quiksilver Soho store (519 Broadway)
6PM-9PM – Full cast signing at Paragon sports in Union Square and debut of Asymbol Gallery’s LTD FLIGHT Photo Collection curated by Travis Rice (867 Broadway)
6PM-7PM – Athletes and other celebrities on the Beacon Theatre red carpet
8PM – World Premiere of “The Art of FLIGHT,” Beacon Theatre (2124 Broadway)
2PM-4PM – Launch of “The Art of FLIGHT” on DVD, Blu-ray and The Art of FLIGHT book at Quiksilver Times Square store. Travis Rice and John Jackson to host. (3 Times Square)
About Red Bull Media House:
Red Bull Media House, founded in Austria in 2007, with a North America subsidiary since January 2011, has been producing and distributing content for over 20 years. Red Bull Media House develops compelling and innovative long-form programming and short-form content derived from its strong brand, events, and athletes. Through a network spanning 160 countries, Red Bull Media House develops stories that speak to a young, global audience captured in the highest quality for all media channels including television, film, print, mobile, and digital. www.redbullmediahouse.com
About Brain Farm Digital Cinema: Brain Farm Digital Cinema is an independent, boutique production house focusing on the creation of action/adventure sport motion pictures, commercials and television programming of the finest quality. Headed by director/cinematographer, Curt Morgan, and working closely with professional snowboarder Travis Rice, Brain Farm continually pushes the caliber of its entertainment, raising the bar for the action/adventure sports world to follow. www.brainfarmcinema.com
Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*. We’re also here to spread the word because the only thing better than finding stoke is sharing it.
*Boardriding is about timing and style. It’s youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation. www.quiksilver.com