Canadian snowboarding brand Westbeach names Paul Whittle new CEO.
Westbeach would like to welcome Paul Whittle to the team. Paul joins Westbeach as CEO and brings with him over 20 years experience in the sports and outdoor trade.
This is an extremely exciting time for the Canadian Snowboarding Brand as they look to build on 30 years of innovation and heritage and move into new markets and product sectors.
The 13/14 product range, whilst staying true to the roots of the brand, is the most technically advanced yet as Westbeach continue to push forward with their ‘style and performance’ strategy.
The brand, currently selling across Europe, North America and Asia, will continue its drive into new markets by recruiting key distribution partners in each target area.
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