To head up marketing for the UK they have appointed John Spickernell.
John has moved from the marine industry where the focus was the marketing of performance sailing apparel, he also worked as a contributor writing race reviews for World of Powerboats Magazine. John commented "to be able to make this move and work in the industry I have loved for years, for a powerful brand is just superb".
John brings with him 5 years marketing and editorial experience and 10 years riding.
John also commented "I'm really excited to be part of such an awesome team here at Westbeach, everyone is so behind the brand and its direction, I'm really excited, we have already laid out some awesome ideas for 12/13 and 13/14 is going to a belter".
Westbeach retain Sue Garlick who currently manages the team riders and is involved with many areas of Westbeach PR.
Along with John, Westbeach appoint Steve Outerbridge to work closely with the team on matters of social media and internet marketing.
Steve worked for Westbeach in Vancouver a few years ago and has been away bettering himself studying Business Management at BCIT with a specialism in internet marketing.
Steve's passion for snowboarding started back when he was 9 and this passion and energy show through in his commitment and enthusiasm to the brand.
Steve is currently based in Whistler where he informs us its been dumping the past week, though he's having to take it easy as a knee injury from countless park laps has got the better of him. Get well soon Steve.