Carlisle Sports Management announced today a new deal between GAP and Seth Wescott, one of the top U.S. dual ranked FIS half-pipe and boardercross riders in the world.

Wescott is Gap’s first-ever sponsored snowboard athlete. In addition to being involved with Gap branding efforts, Wescott will be wearing Gap outerwear in all snowboarding activities and competitions.

“Our initial meetings have shown me that Gap is very enthusiastic about me and our relationship. I’m confident it will be a great program as we move forward,” commented Wescott.

Wescott, 23, lives and trains at Sugarloaf USA in Maine. He has plans to compete around the world in both half-pipe and boardercross competitions this season.

Carlisle Sports Management is an athlete management and marketing company specializing in alternative sports.