Ribbon Cutting Ceremony To Mark The Grand Opening of WeSC’s Aspen, CO. Concept Store

-Saturday, August 7th, 2010, at 4PM, 461 East Hopkins Avenue-

[Aspen, CO]-WeSC is pleased to announce that on Saturday, August 7th, 2010, WeSC will open doors to brand’s much anticipated 461 East Hopkins Avenue concept store, celebrating with a ribbon-cutting ceremony and in-store event, beginning at 4PM. The central, downtown Aspen location is the 3rd US concept store for the Swedish born street-fashion brand, designed “For Intellectual Slackers,” and favorite of big screen stars and snowboarders alike.

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“We’re extremely happy to introduce Aspen to the WeSC and are excited to be a part of the amazing and creative community that is here,” said WeSC co-founder, Greger Hagelin. “The ribbon-cutting ceremony marks the unveiling of our new store design and also includes several custom features, inspired by the city of Aspen, which we hope you will come out and see for yourself.”

WeSC- which stands for “WeAretheSuperlativeConspiracy”- also holds US storefronts in NYC’s trendy downtown SoHo neighborhood, and Los Angeles’ iconic Robertson Blvd., and has collaborated with some of street-wear’s biggest names, including Adidas, Super Sunglasses, MEDICOM TOYS, Casio G-Shock and Nokia, to name only a few.

WeSC Board Director, and part-time Aspen resident, Theodor Dalenson, as well as CEO Hagelin, and several of the brands “WeActivists”  are scheduled to be on hand to offer remarks, help celebrate and assist in the ribbon cutting.

“We’re very excited to bring everyone together to celebrate WeSC in Aspen, and to have the opportunity to show residents what the Superlative Conspiracy stands for,” adds Hagelin. “With its love for skate and snow, and appreciation for creativity and style, Aspen is a perfect place for WeSC to open its doors.”

WeSC’s Aspen concept store is the first US based store to implement the brands newest layout for it’s 20+ storefronts, located throughout the US, Europe and Asia. Designed by renowned Swedish architects TEA, and constructed locally by Aspen residents, Jeffery Halferty and Scott Strictland, WeSC’s Aspen location will include the brand’s full range of premium denim, men’s, women’s and children’s apparel, headphones, and accessories, in addition to being one of the few locations to offer exclusive collaboration pieces, specialty items and WeSC footwear, which will launch in the Spring of 2011.

WeSC’s ribbon cutting ceremony will begin at 4PM and will be followed by a celebration including music, gifts with purchase, beverages and light snacks, with after-party TBA. For additional information, arrival times, and to schedule interviews, press should contact US Press and Media Manager, Jessie Cohen: Jessie.cohen@WeSC.com.

About WeSC:
The name WeAretheSuperlativeConspiracy symbolizes what WeSC as a brand and company represents: a group and family of good, competent people working toward the same ideal. Offering menʼs, womenʼs and kid’s, including a full range of collection pieces, accessories, premium denim and headphones, WeSC is a recognized leader in street-fashion. WeSC was founded in 1999 and is today available in more than 20 countries. www.wesc.com
WeSC is a Street-Fashion brand for Intellectual Slackers
WeAretheSuperlativeConspiracy symbolizes what we as a company represent: a group and family of good, competent people working towards the same ideals and goals. The Superlative Conspiracy is the idea and philosophy behind our brand. We aim to address like-minded people, who are awake and aware, regardless of race, religion or financial background. People within the Superlative Conspiracy share the values and lifestyle of the WeSC founders, who were all avid skateboarders, snowboarders and, above all, creative minds.
Late in 1999, the founders of WeSC joined forces to deliver a broader selection of street-fashion for men and women. The concepts of the envisioned brand were not to be found in the distribution network that they related to, so together they took the initiative to formulate the Superlative Conspiracy, and bring you “life after skate”- a more developed style targeting people both within, and outside of the skateboard community, while continuing to share and maintain core values.
One of the most important components of the Superlative Conspiracy is the WeActivist <http://wesc.com/wescpedia/what-is-a-weactivist> – someone that is extremely good at what they do, world famous or totally unknown. A WeActivist is someone that has a streetwise mentality, blazing his, or her own path, with a humble persona. Essentially, they are an informal ambassador flying the flag of the Superlative Conspiracy in a variety of subcultures, such as skate, music, film and art. They are always a friend and never chosen at random.
It is this unique partnership with WeActivists, employees, accounts and friends, coupled with our unparalleled identity and brand building tactics that makes WeSC stand out from the rest. These relationships are the very foundation of the Superlative Conspiracy, and we invite you to share in them.