SAN FRANCISCO–Dec. 8, 1999–As the snow begins to fall, so do the prices of ski lift tickets and lesson packages offered by Wells Fargo beginning today.
Discounted ski tickets and lesson packages are available through over 600 Wells Fargo Express ATMs in Northern California.
Wells Fargo’s Snow Sport Express is making it faster and cheaper for skiers and snowboarders to hit the slopes this season with an ATM service that allows consumers to get discounted lift tickets and lesson packages for Alpine Meadows, Heavenly, Kirkwood and Sugar Bowl ski resorts.
The vouchers will be sold through Wells Fargo Express ATMs in Northern California until April 14. Ski lift discounts range from $2 to $14 and lesson package discounts range from $5 to $10. Each resort has a combination of four offers to choose from:
— Adult one-day vouchers
— Adult two-day vouchers
— Young adult one-day vouchers
— Lesson packages for either child or adult
Skiers and snow boarders can exchange the ATM voucher for their lift ticket or lesson package at the resort. The voucher can be used until the end of the 1999-2000 ski season.
Additionally, consumers can purchase vouchers for Monterey Bay Aquarium and San Francisco CityPass — a ticket booklet with admission to six famous San Francisco attractions — at Wells Fargo Express ATMs in Northern California.
“Wells Fargo continues to add value and enhance the consumer ATM experience,” said Terry Zink, senior vice president of ATM Banking at Wells Fargo. “By using a Wells Fargo ATM in Northern California, consumers can conveniently purchase tickets before they reach the destination of their choice.”
Customers and non-customers can use their ATM cards at any of the more than 600 designated ATMs in Northern California to purchase either lift ticket vouchers or lesson packages. Participating ATMs will be marked with a Snow Sport Express decal or consumers can locate a participating ATM on-line at www.wellsfargo.com.
Purchasers simply insert their ATM/Debit Card into the ATM, select “Buy Tickets” from the main menu and follow the screen prompts. Their account is automatically debited and the ticket vouchers are printed from the ATM. Wells Fargo does not charge a fee, regardless of where the consumer banks, for purchasing vouchers from a Wells Fargo Ticket Express ATM.
Also, randomly selected Wells Fargo customers can win two free tickets to one of the participating ski resorts by entering a drawing while making a cash withdrawal at a Wells Fargo ATM. Customers may also enter by mailing a postcard: address and additional sweepstakes rules and regulations can be obtained by calling 888/849-1855.
Wells Fargo is the only financial services company to sell discounted tickets at the ATM, pioneering the concept three years ago. Additionally, Wells Fargo has introduced other innovative services at the ATM, including:
— In 1994, Wells Fargo was the first major bank to dispense U.S.
postage stamps through its ATMs — now the largest distributor of
ATM postage stamps in the country.
— Earlier this year, Wells Fargo’s Media Express program introduced
ATM screen advertising as a new medium, and provided discounts
from third party companies such as Amazon.com, AT&T, American
Express and Compaq.
Visit www.wellsfargo.com to obtain additional ATM ticketing information.