Voilé, French for Made in America

Salt Lake City, Utah, September 24, 2013

Since 1980, there has been a misunderstanding that we are French company. It might be that fancy accent over over the e, or maybe the over abundance of ‘Merican mispronunciation, but truth is, we’ve cut our teeth in the Wasatch Mountains on the lightweight backcountry gear we make right here in Salt Lake City, Utah, long before many of you were splitin’ peas and ham in your diapers.

With a little help from the folks at Powderwhore Productions, we made this edit to clear up the confusion.

So why do we have a French name? Shoot, Wally the founder told us to save that ditty for a windy day.

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