Wrightwood, CA—Mountain High is proud to announce its latest event entitled Video Wars, a competition highlighting videographers in the winter sports industry. The event was developed by Kevin Keller, a former Marketing Coordinator now with The Program, and designed to recognize the talented professionals behind the camera.

Says John McColly, Director of Marketing, “This event invests in those on the other side of the lens. The folks who put in countless hours on the snow and behind their computers to bring skiing and snowboarding to the big screen.

Video Wars consists of three separate categories; Best Riding, Best Editing and Best Overall Video. It is up to the videographer to put together the best crew and capture all the elements of winter sports such as riding, lifestyle and scenery. Additional recognition will be given to the top riders but the event primarily highlights the cameramen (and women).

Winners in each of the 3 categories will receive a 2007/08 Mountain High Season Pass, a custom Video Wars trophy, and product from sponsoring companies. The top videos will then be featured on snowboardermag.com, futuresnowboarding.com and transworldsnowboarding.com. Transworld will also enter each of the winning vids in its Get The Shot Promotion for possibly more prizes and recognition.

Video wars is a week long event. Registration takes place at Mountain High on Saturday, March 17th, from 8:00am to 12:00pm. There videographers must enter, complete their bio information and fill out the necessary liability releases. From then they have 7 days to capture their footage and transform it into an award winning presentation. The entries will be shown the following Saturday, March 24th, at 5:00pm in the Bullwheel Bar & Grill where celebrity judges will decide the winners. In addition to the videos, participants can take part in raffles, drink specials, live music and much more.

Registration for Video Wars is free. Lift tickets are the riders and/or videographers responsibility however. Each video must be five minutes in length or less and filmed at the resort between March 17th and March 23rd. No prior footage will be allowed and anyone caught using said footage will be disqualified. Videos should include sick riding, colorful lifestyle and creative cinematography. Artistic freedom is encouraged however the following exceptions do apply:

-No drug use.

-No exorbitant swearing.

-No gross sexual conduct.

-No blatant destruction of property.

Beyond that, pretty much anything goes.

Says McColly, “We invite you all to join us March 17th for the first annual Video Wars at Mountain High.

For more information on this event or other activities at Mountain High, please contact Chuck Allen at (760) 316-7831 or callen@mthigh.com.