VANS AND PROTECT OUR WINTERS TEAM-UP ON ECO-FRIENDLY SNOWBOARD BOOTS
Vans x POW Men’s and Women’s Boots to Hit Shops this Fall

Cypress, CA (March 23, 2009) – Climate change is a major threat to our planet and to the future of snowboarding.  In an effort to promote awareness of the issue, Vans has partnered with Protect Our Winters (POW), an organization dedicated to helping reverse the global warming crisis threatening winter sports, on a special snowboard boot project for the 2009-10 snow season.
The Veil

Partnering with POW, Vans re-constructed it’s top of the line men’s Cirro and women’s Veil snowboard boots with eco-friendly materials including 100% recycled PET textile, 50% recycled PET synthetic and non-toxic water-based solvents.  The boots also feature Vans’ custom designed BOA™ focus system, offering riders unprecedented tech and performance in an exceptional, eco-friendly package.

The Cirro

“We’re proud to be such an integral part of this project with Vans – they’ve really taken it to the next level by looking internally and taking the necessary steps to fight climate change by changing their design and manufacturing processes,” said POW’s Founder Jeremy Jones.  “It’s exciting and we hope it influences the rest of the industry”.

Available in early fall 2009, the Vans x POW snowboard boots will be sold at board shops worldwide.

A portion of proceeds from the collaboration will go to POW, helping to fund programs and educate the consumer toward achieving one goal we all share – protecting our winters.

About Protect Our Winters:
Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing collective efforts towards a common goal. POW redirects corporate and individual contributions towards community-based renewable energy projects and educational initiatives that have a direct impact on the issue, while also working closely with industry partners to explore more responsible ways to do business.  For more information on Protect Our Winters please visit www.protectourwinters.org.

About Vans:
Vans is the original action sports footwear company and continues to be deeply rooted in board sports.  Vans supports snowboarding through a comprehensive line of snowboard boots and outerwear, grassroots events around the globe and through sponsorship of many of the world’s top professional snowboarders such as Andreas Wiig and Hana Beaman.  For more information on Vans Snowboard boots and outerwear please visit www.vanssnow.com.