Engaging Brand Experience Featured Performances by Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and More!
Cypress, CALIF. (March 21, 2016) – On March 16, Vans brought together 50 years of “Off The Wall” heritage in action sports, art, music and street culture at House of Vans celebrations worldwide. From New York to London to Hong Kong, Vans united thousands of guests under a checkerboard flag to showcase Vans’ unique culture through multifaceted activations including interactive workshops, vintage memorabilia installations, and unforgettable musical performances.
Walking into any of the 10 global House of Vans events, attendees were transported into an experience that was truly Vans. Iconic moments from Vans’ legacy came to life through a striking 3-D execution of the newly released campaign, The Story of Vans, featuring towering cut outs and displays encouraging guests to interpret the campaign with their own personal photography. To spotlight Vans’ design progression, many of the events featured a curated selection of vintage footwear from some of the world’s most dedicated collectors, while other events like House of Vans Sau Paulo included a skateboard deck exhibit and House of Vans Hong Kong presented a photo show by Mike O’Meally to showcase Vans’ rich history in skateboarding. Toronto brought forth Vans pro athletes for a skate demo within a pop-up House of Vans skatepark, boasting a replica of the iconic Venice Beach pit ledges and House of Vans London hosted screen printing and a heat press workshop for guests to take home their own piece of Vans customization.
To top off the enthralling global House of Vans experience, guests reveled in the sounds of a genre-diverse selection of musical talent including punk rock, hip-hop, indie and electronic, all which represent Vans’ one-of-a-kind music aesthetic. Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and many local musical acts electrified the crowds for an “Off The Wall” night that will forever go down in history.
These events are just the beginning as Vans looks to expand the House of Vans experience around the world to further cement Vans’ dedication to fostering creative expression through action sports, art, music and street culture. Throughout 2016, Vans will host a variety of activations including skateboarding demos, music events, interactive design workshops and art installations within the House of Vans, all to continue to encourage the creative communities that have supported Vans for the past 50 years and that will continue to support Vans for years to come. Next stop, House of Vans Milan and more from House of Vans Hong Kong! Follow #houseofvans for updates and announcements.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.
Whether you’re attending the House of Vans or watching from afar, join the conversation using #since66 and #houseofvans on Twitter and Instagram, check out live coverage on Snapchat, and visit the Vans Tumblr for updates on Vans’ ongoing 50th celebration.