Burlington, VT – 2003 is a year of firsts for the Philips US Open Snowboarding Championships. The Outdoor Life Network will be the first to broadcast the event live on national television. Philips Electronics is the first title sponsor in the Open’s history. And the US Open will be holding its first Rail Jam on Friday night of the event. These new firsts demonstrate TV viewers’ excitement about watching snowboarding, the elevation of the Open as the premier snowboarding event of the year and the continued effort to keep the US Open for riders by riders.

Through a partnership with Outdoor Life Network (OLN), the Philips US Open Snowboarding Championships will broadcast live for the first time to millions around the country. OLN is committed to giving the Philips US Open high-profile, quality television coverage. The US Open has always been a rider-driven event, so OLN is working closely with pro riders and event owner Burton Snowboards to make sure the coverage fits the feel of the Open. It all starts with a live primetime pre-event show featuring Open history and rider profiles and continues with live coverage of the first ever Rail Jam event, the Superpipe Finals and Slopestyle event. Check out OLN’s anticipated airing times below.

Philips US Open Preview
Show                                                                                       Thursday March 13th                                                                                 8:00 PM – 9:00 PM LIVE                                                                         11:00 PM – 12:00 AM

Philips US Open Rail Jam   
                           Friday March 14th                                                                                                       7:30 PM – 9:00 PM LIVE                                                                                           10:00 PM – 11:30 PM                                                                              1:30 AM – 3:00 AM (3/15/03) 

Philips US Open
Superpipe                                                                                                 Saturday March 15th                                                                                   2:00 PM – 4:00 PM LIVE                                                                                                    5:00 PM – 7:00 PM                                                                                 12:30 AM – 2:00 AM (3/16/03)

Philips US Open Slopestyle     
                                                              Sunday March 16th                                                                                                              2:30 PM – 5:00 PM                                                                                  6:00 PM – 8:00 PM                                                                                   2:00 AM – 4:00 AM (3/17/03)

Event title sponsorship is another first for the 2003 US Open. Philips Electronics will be the first title sponsor for the event, joining other sponsors such as Burton Snowboards, Stratton Mountain, Right Guard Xtreme Sport, Jeep®, SoBe Beverages, FHM, GORE-TEX® and Clif Bar. For the past two years, Philips has also been the title sponsor for the US Open of Surfing. Because Philips understands board sports events, their partnership is a natural fit for the US Open of Snowboarding. This is an exciting opportunity for the US Open to grow and enhance all aspects of the event. Philips plans to deck out Stratton with their Philips Fusion experience including the Philips Burn Center for spectators to make music CDs and movie DVDs, live event feeds on a Philips High Definition Widescreen Projection TV and video games on Philips flatscreen TVs.

There is yet another new addition to the 2003 Philips US Open – the Friday Night Rail Jam. Friday night at the US Open has always represented two things, an electric atmosphere and progressive rriding. From the days of the Big Air to the more recent history of the Quarterpipe, the events under the lights have been about riders pushing the envelope and progressing the sport of snowboarding. This year will be no exception. Friday night’s main event will feature custom-built jib features designed with help from some of Burton’s best rail riders and built by Snow Park Technologies. The event will feature an invited group of the world’s top rail riders, including Jeremy Jones, Jeff Anderson, Ryan Lougee, Dave Downing and Shaun White. Judged by riders, the contestants will compete in a jam format for over $25,000. SoBe’s throwing down $5,000 for the rider with the best trick at the Jam.   Additionally, a Jeep® Wrangler will be awarded to the Most Outstanding Athlete of the US Open.  This new event is sure to draw a whole new group of riders to the Philips US Open, so stay tuned for the final invite list.

With all of these new additions, the Philips US Open promises to raise the bar for snowboarding events yet again.