TTR Pro Snowboarding has announced that the TTR World Tour has become the World Snowboard Tour. The name change goes along with TTR’s efforts to be the biggest, best, and most important snowboard tour.

As TTR Pro Snowboarding’s president Reto Lamm stated, “The new name World Snowboard Tour lets us send the clear signal that there’s only one legitimate Snowboard Tour on the planet. With around 350 events on 5 continents we have earned the right to declare this. We are the home base for legendary contests like Air& Style, Burton Open competitions, Arctic Challenge or O’Neill Evolution. An increasing number of contests around the world want to become part of our tour. All this is determined on the basic core values of the sport, that still remain the foundation of TTR Pro Snowboarding and its products. Our values creativity, fun, progression, freedom and friendship are the pillars TTR and the World Snowboard Tour have built their acceptance and popularity on.”

Scuol, Switzerland, July 3, 2012 – TTR Managing Director Alex Doerr: ‘Renaming the World Snowboard Tour enables us to create a better platform to market our Tour. This includes a new logo and website, that with a high level of interactivity, shapes new and contemporary course into the World of Freestyle Snowboarding.’

The World Snowboard Tour 2012-2013 calendar includes the classic 6Star events around the globe such as the BigAir Oakley& Shaun White Air&Style in Beijing, China and Billabong Air&Style in Innsbruck, Austria. Burton’s European Open and US Open present the world’s best Slopestyle and Halfpipe action, and O’Neill Evolution guarantees a dose of finest Halfpipe and BigAir Snowboarding in Davos, Switzerland. The Nordic classic The Arctic Challenge will be back to present another round of action in Oslo’s World Championship Pipe.

New Name, new Logo, new website: www.worldsnowboardtour.com