Huntington Beach, CA—Quiksilver, the leadingbrand in boardriding, today announced that it signed snowboard iconTravis Rice to a multi-year apparel and accessories sponsorship deal.Travis, who also rides for DC and LibTech snowboards (both brands ofQuiksilver, Inc. (NYSE:ZQK)), is one of today’s most versatile andaccomplished snowboarders and is a perfect match for the Quiksilversnowboard team.
From the top of the mountains in Alaska to the scaffolding jumps ofMunich’s Air and Style, the 24 year-old superstar has shown the world heis a force to be reckoned with. A top tier competitive rider withmultiple X-Games medals, Travis has a great ability to transcend andlead in multiple disciplines which is a testament to both hispersonality and strength as a snowboarder. In 2006 alone, he took firstplace at the 2006 Air and Style with an unprecedented “double back flipback-side 180″, with another first at the Tokyo Nissan X Trial afterlanding a “front-side double cork 1080.”
Travis is also renowned for his creativity and relentless motivation asa filmmaker. He has channeled his passion for the mountains and the artof snowboarding into the production of his best-selling snowboard film”Community Project” and the upcoming “Shedding Light”. Despite hisnon-stop travel schedule and the pressures of being a world-famousprofessional athlete, Travis remains a positive and inspiring role modelfor his fans.
Bob McKnight, CEO of Quiksilver, commented, “I am so amped to finallyhave Travis on the Quiksilver snow team. Travis emulates everythingQuiksilver represents as a brand. He is a real mountain rider withgreat style. He is an icon, a great representative of boardriding, andhe will, without a doubt, continue to shape the imaginations of youngriders and the global youth culture as a whole. Travis has been in thefamily for a while. He rode for Rossignol back in the day. And we areexcited to have him wearing Quiksilver along with his DC snowboard bootsand LibTech boards.”
Travis added, “I am truly excited about all the opportunities that lieahead within this new found partnership with Quiksilver. I have had thegreat fortune of working with DC and LibTech and my amazing experienceswith these brands give me full confidence in my decision to complete theQuik family circle. The resources, open mindedness and the generalbusiness philosophy of the company go hand-in-hand with my aspirationsin snowboarding. I love to shred and appreciate the world widecommunity that shares that simple fact.”