Las Vegas, NV (January 31, 2008) — Burton is proud to present its first women’s offering in The White Collection, Shaun White’s fresh and functional outerwear line. Adding to Burton’s already diverse and deep range of outerwear options for women riders, The White Collection — Women’s is all about taking an innovative approach to snowboard style.
Still every bit Shaun, The White Collection — Women’s includes five signature pieces: Lady Windsor’s Finest Jacket and Pant, Apocalypse Later Jacket and Pant and the Cozy A-Line Jacket.
“I’m excited to be designing a line of outerwear for women, said White. “We wanted to make stylish clothes that feel great when you try them on; you can tell that we took the time to make them fit right. This line represents the White Collection’s values of good fits, cool materials, and on-hill steez. Overall, I can’t wait to see what the ladies think.”
Shaun designed his line with a serious nod to street fashion, inspired by the slim-fitting mod style of the 60’s social revolution. Built with slimmer fits and unique features you won’t find anywhere else in the Burton line, TWC — Women’s showcases street fabrics technically treated for riding.
The White Collection — Women’s takes the adjustments Burton made for Slim Fit one step further to give supermodel style with the slimmest, most tailored cut. Specially designed stretch areas in the fabrics allow for full range of movement, and the new women’s pants in TWC have extra inseam length, perfect for taller girls and women. The pants also feature cuff gaiters that can be easily hemmed to adapt the fit to any height.
Check out The White Collection — Women’s at Burton booth E 52 at the SnowSports Industries America (SIA) tradeshow at the Mandalay Bay Convention center in Las Vegas.