Crested Butte, Colorado— December 11, 2004 — The Salomon Oasis tour is returning to Crested Butte Mountain Resort for its third tour stop of the year, January 1st — 2nd. The Sixth Annual Salomon Oasis will hit 13 winter resorts this season. The weekend-long celebration features free equipment and apparel demos, giveaways and contests.
This year marks the third consecutive year that Crested Butte has joined with Salomon and its crew to present Oasis. “Salomon Oasis is always a great event, said April Prout, PR director at Crested Butte Mountain Resort. “The event is a lot of fun and it’s a great opportunity for people to check out the latest products from Salomon and Oasis partners on hill.
Salomon Oasis takes place from 9 a.m. to 3:30 p.m. in a village at the base area in front of Club Med. Inside, village visitors can check out the latest technology from Salomon and Oasis partners, enter contests to win free gear and test ride the latest skis and snowboards from Salomon as well as apparel from Salomon, Bonfire and Arc’Teryx — all with GORE-TEX® fabric.
Many models will be available for demo, including Pocket Rocket and Scream skis and ERA and Forecast snowboards. Outerwear from its Salomon, Bonfire and Arc’Teryx brands will also be available for testing. Equipment use will be on a first-come, first-served basis each day, and customers will need to put down a credit card for use of equipment. No charge will be incurred for equipment use.
The entertainment includes activities like Saturday’s Halfpipe jam, which takes place at 11 a.m. at Pipe Dream off of the Paradise lift. Skiers and snowboarders can session the pipe with Salomon’s top regional riders and Salomon will be awarding over $3,000 in equipment and apparel including a pair of Salomon skis or snowboard of his/her choice to one lucky participant.
Salomon started the Oasis tour in 1999 and has been the title sponsor throughout its history. “The Oasis tour has been a huge success for us, said Bo Johnson, marketing director of Salomon North America. “The tour gives consumers the opportunity to try our new products on-hill and see why Salomon is the premier manufacturer of equipment and apparel. Salomon will have over 200 pairs of skis and 80 snowboards available for FREE demos as well as outerwear from its Salomon, Bonfire and Arc’Teryx brands.
Saab has been involved with Oasis for two years. “We’re excited to be a part of Oasis again this year, says Tammy Capone, promotions manager, Saab Cars USA. “The Oasis concept is a perfect complement to the Saab brand character and it is very effective in reaching our target customers. This year we will feature the 9-3, the 9-5 and the all-new, all-wheel-drive 9-2X.
Visitors can stay warm, dry and comfortable when testing the latest GORE-TEX® fabric technology found in Salomon, Bonfire and Arc’Teryx apparel. “Oasis is an awesome event, said Doug Graham, Gore snow category leader. “It’s a great way for riders to personally experience the performance of our unique technology on the mountain.”
For more information on Crested Butte, visit www.crestedbutteresort.com. For details on Salomon Oasis, go to www.salomonoasis.com.