|SALT LAKE CITY, UTAH (November 12, 2012)- The North Face Masters of Snowboarding presented by PrimaLoft will take place February 13-17, 2013 at Squaw Valley and Alpine Meadows in Lake Tahoe, California. The event will feature top big mountain snowboard competitors battling for The North Face Masters of Snowboarding champion title, $15,000 in prize money and a chance to advance to the 2014 SWATCH Freeride World Tour by The North Face.
The event will feature one open 2-star Freeride World Qualifier (FWQ) event at Alpine Meadows (Feb. 13-14) with the top five men and top three females advancing to the Masters 4-star Championship event. The Masters Championship event will take place over two days (Feb. 14-17) at Squaw Valley immediately following the qualifier event at Alpine Meadows. Riders participating in the Squaw Valley competition will also earn 4-star FWQ points. A seeding list will be created to qualify athletes for the 4-star event based off 2012 Masters of Snowboarding and Salomon Extreme Freeride Championships results.
“We are truly thrilled and honored to welcome The North Face Masters to our mountains,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “The North Face Masters is undeniably one of the most prestigious events in big mountain snowboarding, and we look forward to watching the best snowboarders test their skills on our legendary terrain.”
In addition to the championship title, The North Face will also grant the A-Rob award in honor and memory of the late Master’s champion Aaron Robinson. The A-Rob award captures the spirit of the community and desire to explore the mountains. Another award up for grabs is The Young Gun Award for the under 21 rider who demonstrates raw talent, an innovative riding style and exemplifies true sportsmanship and passion for the mountains.
“Now in it’s sixth season, The North Face Masters is one of the largest big mountain snowboarding competition in the country, providing an opportunity for established riders, as well as up-and-comers, to put together a winning run during competition,” said The North Face Director, Sports Marketing Katie Ramage. “Utilizing control, fluidity, creativity and style in choosing their line, riders embrace the natural features within the venue to showcase their sport which continues to advance. We’re excited to bring this event to Squaw Valley and Alpine Meadows given their world class terrain and history of attracting world class riders.”
The North Face Masters is part of the Freeride World Qualifier system. FWQs are rated on a 1 to 4-star scale with competitors earning more or less points at events according to venue difficulty and scale, competitive pool and other factors. The Masters is the top-level qualifier event and a pivotal step for athletes hoping to advance to the SWATCH Freeride World Tour by The North Face.
Athlete registration will open on December 4, 2012 at 10 a.m. MST. The North Face Masters is open to all men and women age 18 and above. For more information, please visit www.thenorthfacemasters.com or www.facebook.com/thenorthfacemasters.
The North Face Masters of Snowboarding is presented by Primaloft and supported by Subaru of America, Sierra Nevada Brewing Co., Mountain Sports International, Snowboard Magazine, Clif Bar, Squaw Valley and Alpine Meadows.
For athlete or registration information visit www.thenorthfacemasters.com or contact Julia Jimmerson, MSI athlete relations manager, at email@example.com or (801) 349-4616.
For media or general information contact Jessica Kunzer, MSI marketing and communications director, at firstname.lastname@example.org or (801) 349-2612.
The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers, and major outdoor specialty retail chains. For more information, go to www.thenorthface.com.
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today,PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications.
Mountain Sports International, Inc. (MSI)
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Swatch Freeride World Tour by The North Face, in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Subaru, UFC, Burton and Sierra Nevada. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture. For more information, visit www.mtsports.com.