The Mountain CollectiveTM Adds Three New Partners for 2013-2014
Ski BOARDIN’ Season
Access to Six Leading Destinations on One Pass for Just $349 USD
During Pre-Season Sale
Mammoth Mountain, Snowbird and Whistler Blackcomb join Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows
WHISTLER, BC, ASPEN, Colo., JACKSON HOLE, Wyo., ALTA, Utah, SNOWBIRD, Utah, SQUAW VALLEY, Calif., MAMMOTH LAKES, Calif. and SAN FRANCISCO – March 12, 2013 –The Mountain Collective™ has added three premier independent
ski BOARDIN resorts in North America to its roster of iconic destinations for the 2013-2014 winter season. Mammoth Mountain, Snowbird and Whistler Blackcomb join Alta, Aspen/Snowmass, Jackson Hole and Squaw Valley/Alpine Meadows in this unprecedented collaboration of resorts.
Starting today, a limited number of Mountain Collective passes are on sale at last year’s price. For only $349 USD, The Mountain Collective™ Pass includes two days of
skiing or riding at each of the six destinations (AltaSnowbird, Aspen/Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb), plus a 50 percent discount on all additional days with no blackout dates.
In addition, passholders will receive exclusive lodging deals throughout the season. Collectively this pass grants access to 12 mountains with more than 30,000 acres of terrain, 186 lifts and an unmatched reputation for snow quality, quantity and steeps. Passes are available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.TheMountainCollective.com. A limited quantity of passes is now available at this lowest guaranteed price.
“The Mountain Collective successfully captured the imagination of mountain travel enthusiasts looking for variety, flexibility and affordable access to the best independent resorts in the world,” said Christian Knapp, vice president of marketing, Aspen Skiing Company. “Adding these three world-class mountains makes this the ultimate dream pass, and only serves to enhance the value
skiers and riders will enjoy from The Mountain Collective.”
The Mountain Collective™ Pass is available for children (ages 12 and under), under the same terms for just $229. The partnership will also offer a 50 percent discount on lift tickets to premier pass holders at the participating resorts. Visit www.TheMountainCollective.com or call (800) 705-6286 for more information. Price subject to change.
Joined at the top by lifts and at the base by a free ski bus, AltaSnowbird has offered a shared skiing experience since 2001. AltaSnowbird is consistently recognized in the ski world for numerous “bests,” including the quality of the snow, the variety of terrain, accessibility, value and steeps. AltaSnowbird skiing encompasses 4,700 acres, 1,175 is beginner terrain, 1,755 intermediate and 1,770 advanced. Average seasonal snowfall is 560”. An aerial tram, 18 lifts and a tunnel provide access to world-class skiing just 29 miles from Salt Lake International Airport. The AltaSnowbird community has nine base lodges and 22 restaurants. There are also a number of condominiums and private homes for rent located conveniently on the road between Alta and Snowbird.
Aspen/Snowmass includes four mountains – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The resort boasts more than 5,500 acres of terrain, 40 lifts and over 300 inches of snowfall annually and is home to award-winning terrain parks and world-class events. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information please call 800-525-6200, or visit the company’s website at www.aspensnowmass.com.
About Jackson Hole
Jackson Hole continues to famously deliver legendary powder snow, 4,139 continuous vertical feet, 2500 acres of beginner, intermediate and expert skiing and snowboarding and a genuine “Last of the Old West” atmosphere. It’s now easier than ever to get to Jackson Hole and ski it with expanded airline service from nine major cities across the US and improved intermediate terrain. In a move to continue to broaden the appeal of Jackson Hole Mountain Resort, in December 2012 a new, high speed, four passenger detachable chair opened at mid-mountain. Along with the new Casper Lift, the Casper intermediate trail network has received extensive summer grooming, expanding and improving this classic blue terrain, bringing a whole new experience to visitors. www.jacksonhole.com. Media Contact: Anna Cole email@example.com, 307-793-2704
About Mammoth Mountain
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visitwww.MammothMountain.com or call 800.MAMMOTH.
About Squaw Valley/Alpine Meadows
Located side-by-side in Lake Tahoe, Calif., together Squaw Valley and Alpine Meadows offer skiers and riders access to 6,000 skiable acres, 43 lifts and 270+ trails all on one lift ticket or season pass. Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls spanning six mountain peaks. Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Squaw Valley and Alpine Meadows are proud to announce over $20 million in capital improvements for the 2012-13 winter season including snowmaking upgrades; a new high-speed, six-passenger chairlift and enhanced High Camp beginner experience; a mile-long terrain park at Alpine Meadows and more. For more information, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206. Media Contacts:Amelia Richmond, Squaw Valley firstname.lastname@example.org, 530-452-7111, Jenny Kendrick, Alpine Meadowsjkendrick@skialpine.com, 530-581-8321
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,192 centimetres (469 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. Media Contact: Michelle Leroux,email@example.com, 604-698-6654
Liftopia is the largest online platform for ski lift tickets and other mountain-related activities including rentals, lessons, dining credits and more. With deals up to 80% off at over 200 ski areas, Liftopia provides skiers and snowboarders the ability to buy date-specific lift tickets and on-mountain activities online in advance via Liftopia.com and the Liftopia mobile app.Liftopia’s proprietary technology enables ski resorts to lock in incremental revenue through pricing and inventory management tools and an advanced data & analytics dashboard. In 2012, Liftopia launched Cloud Store by Liftopia, a SaaS booking engine for mountain resorts that allows them to leverage Liftopia’s platform tools to manage inventory, pricing and online distribution through their own website and mobile channels. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Liftopia is a proud supporter of the U.S. Ski Team and U.S. Snowboarding. For more information, visit the Liftopia blog or follow the company on Facebook (www.facebook.com/liftopia) and Twitter (@Liftopia).
Media contact: Mia Sachs, firstname.lastname@example.org, 312-498-6313