The Machine Inc. a youth marketing and design agency operating out of Oceanside, CA has received the SAM (Ski Area Management) magazine’s “Best Overall Creative award for their Big Bear Mountain Resort advertising campaign. This is the third consecutive year The Machine Inc. has received such high praise from SAM for creatively and effectively targeting the elusive youth demographic.
“The most impressive ads of 2007 came from the creative team at Bear Mountain, making it the 3rd year the resort has topped the list. The series of ads was one of the coolest I’ve ever seen for a resort, being unique, attractive, and effective all at the same time, said Katie Bailey of SAM magazine in the editorial feature titled, “Best and Worst Print Ads of 2006-07.
An award from SAM — The Voice of the Mountain Resort Industry is looked at as the highest honor to be placed upon a resort and their creative team when it comes to advertising. SAM’s pull-no-punches approach to these awards is something that keeps the industry on its toes with categories titled “Worst use of Muddled Head-Scratching Messaging, Worst of the Youth Market Awards, and The Creative Losers. Obviously, it is both an honor and a relief for Resorts who end up with advertising in the winners category.
“We’re excited to receive our third advertising award from SAM and would like to give credit and thanks to Big Bear Mountain Resorts. If it wasn’t for their input and trust in our skills in youth marketing and design, we wouldn’t have been able to show the snow industry three different and exciting campaigns. All three campaigns have been a creative stretch from what’s been done by resorts in snowboarding and ski magazines and we couldn’t have done it without their encouragement. We are excited to get working on next years campaign, we’ve got a lot to live up to, said Jason Bump, Co-Founder/Designer The Machine Inc.
About: The Machine Inc. >> Youth Communications An award winning full service marketing and design agency targeting the youth demographic. Operating out of Oceanside, CA in the heart of Southern California, a central hub of the youth driven music, art, and action sports lifestyle scene.
We are a brand development group that conceptualizes and executes creative solutions via print, web, marketing, and event promotion. Having over 30 years combined experience specializing in the action sports industry with a focus on youth cultures, we are able to provide our clients with insight into the minds of the elusive youth demographic and how they continually influence the mainstream markets. Developing new and effective ways to communicate our clients message to the youth is what we thrive upon. We will ensure client satisfaction through teamwork, timely service, dedication and integrity while maintaining a reputation for unmatched market experience and professionalism.
The Machine Inc.’s design rapport includes: DC Shoe Company, Mattel, Sims Snowboards, O-matic Snowboards, Special Blend Clothing, IMG, Target, Transworld Publications, Primedia Publications, Mack Dawg Productions, The Block Hotel, Sports Syndicate, Allyance, and Bear Mountain Resorts.
For more information, visit http://www.themachinedesign.com
Co-Founder / Designer
Office: (760) 433-7749